The Next Web

Booklist2.0: April 2008

Written on April 16, 2008 – 8:00 am
Martin Kloos, Business consultant

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Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Mobile Advertising by Chetan Sharma, Wikipatterns by Stewart Mader, and Programming Amazon Web Services by James Murty.

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

If we only had to identify one trend people on the Next Web 2008 were talking about the most it was probably about the oppertunities of the mobile (social networking) market. So if you want to take full advantage of this rising market, “Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market” written by Chetan Sharma is the book for you to read. What’s interesting is that this book not only describes the history of the mobile market and the enormous opportunity the mobile market offers, it also provides a blueprint for you to exploit this opportunity. Want to take a sneak peek into the first parts of the book? You can find the preface and first chapter of the book on the website MobileAdvertisingBook.com.

“If you believe the future is wireless, then this book is a guide to that future. Simple, fact-filled, and astute.” -Om Malik, GigaOM

Wikipatterns

As a business consultant, I’m always looking for ways to improve my skills on making use of the new tools and concepts the so-called Enterprise 2.0 wave has to offer us. And I guess I found in Wikipatterns, written by Stewart Mader, a handy guide to help people make the most out of Wiki software, or collaboration tools in general. What particularly appealed to me was the practical approach of the book. It offers many useful tips on implementing wikis, from a simple pilot to large scale adoption. It also describes many interesting case studies of wiki adoption in various enterprises. Written near the end of 2007, but still relevant today. Not for techies, but for the end users who are planning (or working on) wiki adoption within their organization.

Programming Amazon Web Services: S3, EC2, SQS, FPS, and SimpleDB

I’m not a programmer, but one thing I realized during The Next Web Conference is that íf you are planning to built a global start-up, you should built it on cloud-computing technology. Or do you really really want to waste your venture capitalist’s money?* It looks like Amazon has just the right platform for you to do so (or perhaps you are planing on building on Google App Engine). Programming Amazon Web Services written by James Murty seems to be just about right to get you started with building your small to medium-sized platform on Amazon’s AWS. Nothing more, nothing less but invaluable if you want to realize a scalable platform that pleases our VC’s.