What’s in a name? Wauw! Wee more than just a weird Dutch expression
Written on April 8, 2008 – 1:55 pm
Ernst-Jan Pfauth, editor in chief
If you came here from Digg it would be great if you could actually Digg us too! Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This week we’re interviewing Marco Menato, CEO of Wauw! Wee. This start-up presented at The Next Web Conference , which got them a write-up on TechCrunch. One problem though: Wauw is a Dutch version of Wow and non-Dutch speakers don’t seem to get that. TechCrunch’s Erick Schonfeld called it Wuaw! consistently. Commenter Matt said what the guys from Wauw! Wee probably experienced: “Imagine the excitement over bieng in a TC post… then to see your brandName misspelled at every… single… instance…. ouch”.
Wauw! Wee makes it easy to upload pictures and text to your site and networks by using your mobile phone. Read here how they got the idea and how it went from there.

How did you come up with the idea of Wauw! Wee?
“24access Solutions had been in business for a few years when I arrived 6 months ago, and they had brought good product to market, including Mobile Media Center - a PC download that offered to shift several entertainment media from PC to mobile handset. When I was asked to take the role of CEO I was impressed by the technical know-how in the company but realized that the product was highly reliant for its success on mobile operators, their infrastructure and pricing policies. The idea for Wauw! Wee was really borne of observing several trends in PC/mobile convergence, appreciation of the company’s legacy know-how in mobile handsets, as well as pragmatically adapting to the networks’ current ability to support mobile streaming. (more…)








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