The Next Web

Video sites Tudou and Youku battle for world’s biggest internet market

Written on March 15, 2008 – 11:40 am
Ernst-Jan Pfauth, editor in chief

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This week, Beijing-based research agency BDA announced that China is now the largest Internet market. With 220 million connected people they’ve outnumbered the US with 4 million users.

In this huge market, there’s an interesting battle between one YouTube rip-off against another going on. Tudou and Youku are both fighting for the attention of the 220 million online Chinese, and I must say, it’s one helluva fight. There’s of course lots of money involved, a government that cannot be trusted and even Mr. Murdoch comes along.

youku Reuters reported that Youku has partnered up with MySpace China. Officiously not for the money, considering that Youku completed three rounds of funding last year that make up for 40 million dollars. It’s more about targeting the local market. Youku CEO Victor Koo: “The partnership is aimed at driving Internet traffic to both Web sites and sharing online products”.

While Youku is celebrating this good news, Tudou is probably still a bit nervous. Last week our WebTipr from China, Doron Vermaat, interviewed Tudou co-founder Marc van der Chijs about rumors about a possible shutdown. The rumors seem to be nonsense, yet due to the loads of attention they got, the damage is already done. Van der Chijs: ““It’s hard to find out where this rumor is coming from but I am pretty sure the competition don’t have any problems with the fact that this kind of rumors about Tudou are created and spread.”

After a long search on the web, it seems like Youku is the most popular service. According to Nielsen/NetRatings the service has more than 100 million daily video views (December 2007). In the summer of 2007, Tudou counted 360 million video clips per week.

They’ve one thing in common: both are growing with an unseen speed. Youku had a 20-fold increase and Tudou grew from 131 to 360 million video clips per week in just three months. Other top video sharing websites in China include: 56.com, mofile.com, 5show.com, pomoho.com, uume.com and 6rooms.com (source). You would almost think that Chinese internet users are only browsing video sites. Just think of the revenue as soon as the services find a way to monetize their content and you’ll realize that China will one day be the largest internet market in money terms as well.

china, myspace, sharing, tudou, video site, youku

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Rumor: China’s largest video site Tudou shutdown?

Written on March 7, 2008 – 9:17 am
Doron Vermaat, Next Web Webtipr China

At the end of 2007, two Chinese government ministries, SARFT and MII, announced a new set of rules to govern online video websites like Tudou.com, Youku.com, 56.com and other Youtube clones.

Last night Chinese language portal Netease published an article saying that SARFT had made use of these new online video regulations and ordered Tudou to cease operations because it was suspected there was porn on the site.

Tudou is the world’s largest video sharing website, claiming three times the traffic volume of YouTube. During the summer of 2007, Nielsen/NetRatings reported that Tudou was one of the fastest growing websites on the Web, growing from 131 to 360 million video clips per week in just three months.

The article on Netease have been taken offline but unfortunately for Tudou the story already was picked up by several bloggers and quickly made its way into the English blogosphere with posts on CNET Asia and David Feng’s Techblog86.

In an email reply to me Tudou co-founder Marc van der Chijs says that Tudou didn’t received a take-down notice and that the story is nothing more than a rumor. He regrets that some bloggers do little research to back up there claims “It’s hard to find out where this rumor is coming from but I am pretty sure the competition don’t have any problems with the fact that this kind of rumors about Tudou are created and spread. ”

I share Marc’s opinion about the fact that many bloggers and even journalists shoot from the hip without checking there sources. I just hope for him this rumor will stay a rumor.

china, politics, tudou, video site

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