The Next Web

TubeMogul (video syndication company) acquires Illuminex (video analytics company)

Written on October 30, 2008 – 10:42 am
Mircea Goia, Next Web US Webtipr

TubeMogul, the popular online video syndication and tracking service, announced the acquisition of the video analytics company Illuminex. The amount of the money wasn’t disclosed.

If you are a video publisher and want to automatically upload your creations onto the most popular video sharing sites (like Youtube) and track the results then TubeMogul is the service you will use. It’s one of the first services to offer this and it has some impressive clients: Warner Bros, CBS, Wallstrip, Rocketboom, Comedy Central, Universal, National Geographic, etc. (over 40,000 in total).

Illumenix will extend the TubeMogul’s product offering through its suite of patent-pending tools that track data far beyond the traditional metric of video “views”. At an individual video level, Illumenix is able to track viewer engagement, including how much of a video is actually watched, what the most popular segments of a video are, when a viewer clicks away and much more. At a site-wide level, Illumenix is also able to track minutes-viewed by category and viewer behavior around the content as a whole. And in a world where video is embedded everywhere, Illumenix is also able to report on what sites video views are coming from, including referring sites and search terms.

Illumenix is a growing service tracking hundreds of millions of video streams per month. Clients include “Internet Television” pioneer Revision3 and eBaum’s World, a comedy site that averages about 30 million streams a month.

The combined forces strengthens TubeMogul’s market position in video syndication and analytics services competing with others such as Brightcove, VisibleMeasures (which acquired VidMeter sometime ago).

“We are impressed with the Illumenix team and their early traction,” comments Brett Wilson, CEO and co-founder of TubeMogul. “We have overlapping customers that need both distribution and analytics, and a combined entity will solve both problems,” he says.

I hope you like that post!

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illuminex, tubemogul, video analytics, video metrics, video publisher, video sharing, video syndication, video upload

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Adult industry: feel free to share porn over p2p, but don’t host it!

Written on July 31, 2008 – 11:25 am
Robin Wauters, Next web enthusiast & Plugg organizer

Online piracy is also an issue for the adult video industry, in case you were wondering. Jason Tucker, head of The PAK Group, a new anti-piracy company dedicated to adult content, and president of the content production company Falcon Foto, recently told the industry web site XBIZ (NSFW) that lawsuits against individuals are no longer on the top of their list in the fight against piracy, because they “require ridiculous amounts of resources” yet don’t accomplish much.

Tucker said they’re more likely to start concentrating on adult video sharing sites, or as Tucker puts it: “companies creating locations where the exploitation of stolen works is encouraged”.

He told XBiz:

“We are close to filing a suit against a major tube site, and we will follow that up with a lot more. No one is immune. The big problem I see right now is not outsiders doing this; rather, it is people who purport to be contributing members in our industry. As a result, we know who is doing this, we know where they are, we know where they process transactions, we know where they bank, we know where they host and we know where they live. This means when we come for you, we know how to get you.”

Hat tip to NewTeeVee, which offers some more background information.

adult content, lawsuit, p2p, porn, video sharing

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