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RestyleMe is styling 2.0 and certainly not 3.0

Ernst-Jan Written on March 28, 2008 – 4:07 pm
Ernst-Jan Pfauth, editor in chief

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Although Web 3.0 seems to be coming closer by the day, typical 2.0 initiatives are still launched on a daily bases. Just for the record, I follow Calacanis’ definition of Web 3.0: balancing the ‘wisdom of crowds’ by embracing experts. A good example is Topicle, a search community with a pool of small search engines that use the human intelligence of experts.

Goth girlSo I just registered to ReStyleme, a service that allows users to rate other users’ clothing style. What pleads for the ReStyleMe is that they don’t just offer a dull 1 to 10 rating system but actually make it possible to judge in detail. To be more specific, you can rate the hair style, body style (?), accessories, makeup, eye glasses, dental style, facial hair, clothing and tattoos. Moreover, it’s possible to pinpoint good and bad points on the picture. And of course, users can leave comments as well. Like this one, from DieWeissenRose about steph19812006:

You need to cheer up some! :) try straightening or curling your hair. Also wear clothes that are your size.

KillerStartUps is raving about this service in their review:

RestyleMe fills a gap for a website that’s specifically built for actually useful style advice. (..) It utilizes Web 2.0 features that makes it user-friendly and fun to provide or obtain style advice.

Yet you could also see their remark as negative. If you think about it: who wants a style advice based on the wisdom of the crowds? I mean, a business man might want to see if other business people dig his suit. And a goth teenager only cares about the dark view of other goths. ReStyleMe doesn’t offer this possibility. You can only sort the style results by age, geographical location and sex.

Moreover, if every body pays attention to the fashion sense of the majority, that would be disastrous for creativity. People would just adapt their style to the generally safe (= dull) judgments of Average Joe. So I hope ReStyleMe will soon create some more options to select opinions. Otherwise they’re just making the world a bit more gray.

Don’t agree with me? Express your anger here by giving me a thumbs down for my clothes.. or hair. Whatever you want.

Search engines: let in the experts (just like Topicle)

Ernst-Jan Written on March 11, 2008 – 3:08 pm
Ernst-Jan Pfauth, editor in chief

As you might have noticed I’m writing a lot about search these days. In another post, I gave an explanation for that: people want to find similar people. Yet after a few days of reading about search and talking to search experts, I think I can broaden the reason somewhat: People are looking for two sorts of experts.

First of all, those with similar interest can be considered experts, since they know a little what you’re like and therefore can help you find the right stuff on the web. So that’s why a search engine like andUnite - that matches search terms - makes sense.

searchingSecond, we want professionals to scan whether the information we find is correct or not. Andrew Keen already warned us in his book ‘The Cult of the Amateur‘ for the damaging effects of false information - caused by the wisdom of crowds - can have. And let’s face it: the web is still really cluttered. Try finding a decent hotel with Google, I wish you all the best.

Newsweek published an excellent article about this last point this week. Jason Calacanis, founder of the human-powered search engine Mahalo - that will make finding that hotel easier with a Top 7 list - told Newsweek: “The wisdom of the crowds has peaked. Web 3.0 is taking what we’ve built in Web 2.0—the wisdom of the crowds—and putting an editorial layer on it of truly talented, compensated people to make the product more trusted and refined.” (more…)

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