Written on May 8, 2008 – 3:58 pm
Ernst-Jan Pfauth, editor in chief
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A brand new music service has just launched an open beta version: Guitarati. Yes, yet another new music service, but wait, this one has a totally different approach then existing music start-ups. Founder Sonal Pandey explained me in an email that the world of music discovery is dominated by tag clouds and rating systems, yet they don’t have anything to do with ‘feelings’ about music. According to Pandey, Chicago-based and self funded Guitarati has found an intuitive way of music discovery based on music-color co-relation. And it looks like this:
Click on the color that you feel it represents your mood and Guitarati offers you a list of songs. Within this screen, you can either choose a lighter or darker tone. When it gets too new-age for you, just pick a familiar genre.
The business model is more down to earth, as users can listen to a high quality full-length song stream for a cent, and these cents get deducted from the download price - which is determined by the artist - when they download the song. 75% of the earnings go to the musicians and their label.
So the barrier for uploading your own music is pretty low, though I’m not sure people can get used to this new way of picking music. What does a yellow song mean? And what’s the difference with pink? Moreover, I believe every culture has different associations with colors. When western people are in a love mood, they might go for red. But will Asians as well? I wonder how this will develop. One thing is for sure, it’s really interesting to see how the lists of songs for a color will change when more people from all over the world will rate the music.
The biggest challenge for the Guitarati team will be to prove its users they’re not just a gimmick, but a serious way of finding music. Maybe they could get a music star to write a testimonial?
Written on May 4, 2008 – 10:42 am
Ernst-Jan Pfauth, editor in chief
Keeping track of blogs like The Museum of Modern Betas and KillerStartUps sometimes drives me nuts. How many new start-ups could there possibly be? Everyday, another fifty seem to launch. So obviously, when you’re building a start-up of your own, getting attention is vital.
And this is the point where Lauren Nash from Sososher corrects me. She thinks “a big percentage of the success of a web start-up, among many others, is based on traffic.” Her start-up is at the beginning stages of design and construction. Nash: “We thought rather than do a Beta or Soft launch, we would start to generate traffic before the website has actually been launched.”
So she and the rest of the team created one fancy page that certainly creates high expectations.
The news reporter desk includes all kinds of gimmicks, focused on two things: impress you with eye-candy and persuade you to sign up to a newsletter or social network group. We don’t know anything yet, only that this English start-up will “change the way you shop online”. But it MUST be something cool right?
So although there’s still nothing going on here, I’ve posted this article to inspire other start-ups out there. Find ways to stand out, it absolutely works. If you asked a Next Web conference attendee which presenting start-up they can remember, he or she would probably mention Soocial. Why? Because they created a hilarious campaign around lost-glory star David Hasselhof. That’s how easy it can be. I’m sure you can mention another example?
Written on May 1, 2008 – 1:54 pm
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time I’m interviewing Pascal Wheeler, founder of British start-up Raffle.it. This is a peer to peer marketplace based on the raffle as the trading mechanism. Although Wheeler and his team are still “stuck on the fund raising roller-coaster”, they’ve soft-launched the service. For now, selling is limited to invite only users as Wheeler wants to avoid unnecessary disappointment. Yet in the near future, Raffle.it could be an interesting new player in the field of online trading. In this edition of Five Questions for Start-ups, Wheeler explains why.
How did you come up with the idea of Raffle.it?
“Raffle.it came from a gut feeling that there was a better way to buy and sell. No science, little research (at that time) and not a great deal of brain time, just one of those ‘there’s a better way’ feelings. Raffles are such a powerful mechanism for channeling common interest but are so often overlooked and underestimated - raffles are for school and village fetes, and for charities to raise a little extra cash. Not so! People that enter a raffle do so because of their interest in the prize or their interest in the beneficiary. With a couple of tweaks Raffle.it was borne to be used by anyone - for good cause, personal gain, or commercial awareness.” (more…)
Written on April 16, 2008 – 3:03 pm
Ernst-Jan Pfauth, editor in chief
If fashion trends come and go with the seasons, what will happen once global warming takes over and seasons cease to exist?
That’s quite a bold question. Yet RehashClotes.com revolves around it. It’s a web site where people can exchange clothes to save the environment. Sort of a fashionable recycling service. When the guys from Orpheux Design found out that only in America, an average person throws away an average of 67.9 lbs of clothing and textiles per year, they figured something had to be done. Therefore they started working on a “a worldwide movement to lower your consumption and create a greener Earth for everyone”.
So what if you’re not into the whole Al Gore global warming thing? RehashClotes.com still seems interesting for not so green fashion victims. And not just because you change the web site’s green-colored design into a brown or blue one (did they do that on purpose?), also because it’s a good source for second-hand, vintage or original clothing. What seems worthless to you, can be valuable for someone else. And naturally, this works the other way around as well. After some quick browsing through the RehashClotes’ archive, I already found some good items, not the dull and dusty things you’ll find at the Salvation Army.
I think Rehash is part of an interesting trend. Now we’re used to buying stuff online, we also like to hire and swap our goods online. Whereas we used to place classifieds ads in local newspapers or hang up notes is supermarkets, we now just browse to our favorite web service. Craigslist started this trend a long time ago by offering these services for major cities, yet geographical distances are getting less important. Why wouldn’t we swap clothes with someone who lives 1,000 miles away? Most of us trust the web now, and that leads to beautiful initiatives like Rehash.
Written on April 14, 2008 – 9:32 am
Ernst-Jan Pfauth, editor in chief
Yesterday, TechCrunch reported that Paris-based start-up Iminent raised a second round of funding this month from I-Source Gestoin and previous investor 360º Capital Partners. The French start-up turns instant messaging conversations into a chaotic experience with over-the-top emoticons and video options, exactly the kind of experience teenagers dig.
With this €2.4 million series B, Iminent has raised a total of €5.4 million. So I’ve mailed CEO Francis Cohen to congratulate him and ask some questions. He told me that they’ve started Iminent because they thought Instant messaging was still a poor medium. Cohen: “When we compared IM and the web as a platform, it was striking to see that the range and deepness of services were very poor on IM. So the idea was to expand IM services beyond the obvious, so IM could sustain the comparison with the web.”
When I was taking a look at the Iminent site, it immediately struck me that the service supported a large number of languages - English, German, Spanish, French, Italian, Portuguese and Romanian - yet not any Asian languages. This is kind of odd, since Asian teenagers seem obsessed with self-expression. Will Iminent use the new money injection for Asian expansion? “Our first priorities are Europe and North and South America, but Asia is definitely in our plans”, said Cohen.
So is Cohen prepared for the day that IM services will launch the very same features as his service offers? After all, it isn’t too hard to create psychedelic smilies. “Once you see IM as a platform, you don’t stress about IM software editors coming into services. We are working with some IM editors who like to assess companies like Iminent as good as they can. Since we’re expanding the functionality of IM.”
Written on April 10, 2008 – 12:10 pm
Ernst-Jan Pfauth, editor in chief
Everything about Dutch start-up IRL Connect revolves around one question: Where are you? It’s a location based social network that is expected to go into private beta in June. Co-founder and CEO Frank Schuil mailed me today that IRL got seed funding from IntoBeta and private investment company Van de Wijgerd. Both companies took a share in IRL and will advice Schuil and his team on how to develop the service. Schuil: “The investment of IntoBeta BV and Van de Wijgerd BV enables us to move forward. Both parties have extended experience and know what it takes to build a solid web application and raise venture capital. This means a short and long term advantage.”
Frank Schuil signs the contract
Joost van de Wijgerd about the investment in IRL: “I’m convinced that Location Based Social Networking, Social Network Aggregation and developments such as OpenSocial are the big thing for 2008 and 2009. IRLConnect combines these items in a slick visual app with a cool interaction model.”
The ambitions of IRL sound good: by connecting MySpace, Facebook and other social networks with Google Maps, IRL wants to make your friends from social networks visible on a map. So IRL Connect makes a link between your online and off line life. I do think that they may better hurry, since similar initiatives are popping up. For example, Yahoo is developing FireEagle. A service that is also all about letting know where you are. It’s the new hype, obviously, and I hope for IRL Connect that they find a way to stand out from the crowd.
Written on April 10, 2008 – 8:30 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time we’re interviewing Sam Desimpel, founder of IntroNiche.com. That’s a Belgium-based start-up which helps webmasters and bloggers to find a match for cross-promotion. I absolutely dig this idea, since cross-promoting is a perfect way to reach your target audience…, without spending any money! It reminds me of the good old days in high school, when I owned a humor site and asked other humor webmasters to exchange links. Well, I’ve grown up, and so has the Internet. Read the interview to get to know how it look likes according to Desimpel.
How did you come up with the idea of IntroNiche?
“I used to work at eBay. I had to find low budget and credible ways for eBay to attract clients in various collectibles niches such as stamps, coins, toys, comics and so on. Indeed, eBay also doesn’t like to spend on marketing unless it has to.
The solution was usually a cross-promotion deal between eBay and a local collectibles tradefair and magazine. eBay would eg. promote the tradefair in it’s newsletter and the tradefair would give eBay visibility and a free stand on the fair. They were good win-win deals and I loved doing them.
Finding these deals however took a lot of time. So I wanted to make cross-promotion easier by creating a classifieds marketplace for cross-promotion. IntroNiche’s only purpose is to allow easier cross-promotion for freelancers and small companies.” (more…)
Written on April 9, 2008 – 9:48 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This time we’re interviewing Dragos Ilinca from Ubervu, that’s Romanian startup wants you to manage all your content and conversations in one place: their admin panel. They gave me a live demo at The Next Web conference and I thought it looked really good. Dragos is in charge of ‘marketing and other related stuff‘. I guess ’stuff’ includes interviews like these. No, seriously, I like their no-nonsense approach to Internet entrepreneurship.
How did you come up with the idea of Ubervu?
“In November 2007 we got tired of the noise that we got in the social platforms we were using. Our company was managing 3 blogs, multiple photo accounts and all of us had about a dozen social network accounts. We considered most of what our friends were sending us in Facebook or MySpace as just uninteresting or even spam. (No offense, guys). We didn’t care that some friend added the Vampire Bites App, or that someone thought we were hot. This was unproductive and just a waste of time. We were, however, interested in having meaningful conversations about what we were interested in: The Web, Marketing, Snowboarding, and so on. Facebook Groups were a pain, we couldn’t really find a cool way to have these kinds of conversations.
So we thought, why not build this app ourselves? Why not have a way to manage our blogs about the Web and Marketing, manage our photo accounts, allow us to remix our data, and be able to connect with only the people that had something meaningful to say, even if we did not know them? We thought that it would be pretty useful to us and we realized that there were many people in our situation. We hadn’t been this excited about project in quite a while, so it made perfect sense to go full throttle and build it.” (more…)
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
