Look out for the (fake) SHEO at Linkedin
Written on June 17, 2008 – 1:34 am
Simone Brummelhuis, writing about women on the web
This week a new media campaign around the negative representation of female CEO’s in The Netherlands will be introduced. And you know what? It will use the social web to its fullest. Female Internet Hero Shula Rijxman, Chief Commercial Officer at IDTV, is the brain behind the idea. In short: the CEO will become a SHEO and will be brought to life and as a consequence the negative representation will become positive representation! 
First, a guerilla marketing action is planned, which is - by the way - not so guerrilla when you announce it first. During this wild action, parking spots of companies’ VIPS’s will be ‘reserved for SHEO’s’. After that, some traditional advertising will take place presenting the SHEO to the public. Also, at airports SHEO business lounges will be opened. Lastly, drama series will be produced about the worklife to the top of 3 SHEO’s.
Internet will come into play in combination with these drama series. At social networks like Hyves, Linkedin, Facebook, Xing and the one you have, these three SHEO’s will submit their profiles. And so they will be brought to life. If you want to contact them, an editorial board will impersonate the SHEO’s and answer your questions. (more…)
I hope you like that post!
Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!
Email
Facebook
Netlog
Linkedin
Twitter
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
