Written on August 6, 2008 – 2:56 pm
Ernst-Jan Pfauth, editor in chief
Google has launched a new tool that helps to gain insight in search terms, called - not surprisingly - Google Insights for Search. Google’s Trevor Claiborne wrote earlier today that the product was designed with the advertiser in mind:
It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Even though the service is aimed at people who have devoted their life to marketing, it doesn’t mean a blogger can’t play around with it as well. I thought of a nice search term, and - again not surprisingly, came up with the iPhone. And not just because an Apple story drives in clicks (somebody accused Om Malik of doing this).
Trinidad and Tobago and Hong Kong: iPhone countries
So here are some surprising facts:
- The first time a fair amount of people searched for the shiny object was in September 2005. Were that some iPhone visionaries? Or a secret Apple team looking for similarities?
- People from Hong Kong and Trinidad and Tobago hardly search for anything else but the iPhone.
- Lebanese iPhone fanboys rather have an iPhone for free
I hope you like that post!
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Written on April 22, 2008 – 6:25 pm
Boris Veldhuijzen van Zanten,
We are looking at a presentation by Stephan Spencer, a web marketing expert and founder and president of interactive agency Netconcepts. His presentation is about search engine optimization.
One of the slides caught my eye because it is both beautiful, inspiring and educational. It shows a heatmap of where people actually click on a Google result page. What we can learn from this is how extremely important it is to be the number one result for any search and even for paid ads on Google. Interestingly enough the first result, which is watched and clicked most, is a paid result.
Written on January 28, 2008 – 10:08 pm
Boris Veldhuijzen van Zanten,
Google just introduced a new set of experimental views for search results. You can test the new views yourself right now. Google is always experimenting with new features aimed at improving the search experience and once in a while they test them on the general audience. If they get enough positive feedback the experiments become standard.
Today they give us ‘Alternate views for search results’ which can show results in a timeline, on a map, or in context of other information types. The timeline view work best for searches related to people, companies, events and places. Try it yourself with this example: ‘space exploration‘.
Keyword suggestions are pretty much what you would expect. A sort of ‘auto-complete’ function for Google. Try it here: http://www.google.com/webhp?q=google&esrch=GoogleSuggestBeta
Keyboard shortcuts is by far the most exciting new feature. This is going to be a huge timesaver for a lot of people. Here are the new keyboard shortcuts and a demo:
| Key |
|
Action |
| J |
|
Selects the next result. |
| K |
|
Selects the previous result. |
| O |
|
Opens the selected result. |
| <enter> |
|
Opens the selected result. |
| / |
|
Puts the cursor in the search box. |
| <esc> |
|
Removes the cursor from the search box. |
Also new are Left-hand search navigation and Right-hand contextual search navigation. If you want to see additional results of a particular content type, just click a link in the left-hand search navigation. Similar to the left-hand search navigation, right-hand contextual search navigation allows you to search deeper in a particular type of content or to search related terms - but from the right side of the page.
From: Official Google Blog
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