Ubervu: participating in communities from one place
Written on April 9, 2008 – 9:48 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This time we’re interviewing Dragos Ilinca from Ubervu, that’s Romanian startup wants you to manage all your content and conversations in one place: their admin panel. They gave me a live demo at The Next Web conference and I thought it looked really good. Dragos is in charge of ‘marketing and other related stuff‘. I guess ’stuff’ includes interviews like these. No, seriously, I like their no-nonsense approach to Internet entrepreneurship.
How did you come up with the idea of Ubervu?
“In November 2007 we got tired of the noise that we got in the social platforms we were using. Our company was managing 3 blogs, multiple photo accounts and all of us had about a dozen social network accounts. We considered most of what our friends were sending us in Facebook or MySpace as just uninteresting or even spam. (No offense, guys). We didn’t care that some friend added the Vampire Bites App, or that someone thought we were hot. This was unproductive and just a waste of time. We were, however, interested in having meaningful conversations about what we were interested in: The Web, Marketing, Snowboarding, and so on. Facebook Groups were a pain, we couldn’t really find a cool way to have these kinds of conversations.
So we thought, why not build this app ourselves? Why not have a way to manage our blogs about the Web and Marketing, manage our photo accounts, allow us to remix our data, and be able to connect with only the people that had something meaningful to say, even if we did not know them? We thought that it would be pretty useful to us and we realized that there were many people in our situation. We hadn’t been this excited about project in quite a while, so it made perfect sense to go full throttle and build it.” (more…)
I hope you like that post!
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
