Respectance.com, putting the ‘emo’ in social media
Written on December 5, 2007 – 5:24 pm
Ernst-Jan Pfauth, editor in chief
Respectance.com is a social tribute network that offers people the opportunity to honor the lives of their deceased loved ones. Its founders, Todd Wilkinson and Richard Derks, are calling themselves emo-social pioneers. After a fancy diner at Boris Veldhuijzen van Zanten’s house in downtown Amsterdam, I had the chance to ask Richard Derks some questions about this new term.
“Emo stands for emotion. We believe that social networks need more emotion in order to gain relevance. In our network that is remembering your loved ones”, Derks explains. He and Wilkinson came up with the idea after the death of Wilkinsons’ mother. Friends and family told him stories he had never heard before, making him realize that he didn’t know his mother that well. Inspired by this event, Derks and Wilkinson started thinking of a way to share memories with others. The result was Respectance.
Derks: “We’ve aimed at the American market, since we consider Americans most ready for emo-social media”. (more…)
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Written on July 27, 2007 – 1:58 am
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