The Next Web

Tagmore connects the online world with the off line one

Written on March 22, 2008 – 2:05 pm
Ernst-Jan Pfauth, editor in chief

Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.

As I’ve promised you last week, I will interview the start-ups who participated in the start-up rally of PLUGG 2008/ This time we’re interviewing Alberto Naranjo Galet from Tagmore. This is a company that focuses on connection online content with off line content by using a mobile device. As our WebTipr from Japan reported, this is normal in Japan and other Asian countries. Yet in the US and Europe there’s a whole lot to do before it gets common. Tagmore is one of the pioneers that are ahead of a new trend. If you want to know more about the technology, I suggest you read this thorough post by Mike Butcher.

How did you come up with the idea of Tagmore?

“I think it was a thinking process that lasted 10 years. I have always dreamed with the idea of linking the physical world with the “virtual one”, under the influence of William Gibson’s novels and the virtual/expanded reality concepts. Thanks to the Tagmore architecture a physical object is the object itself, plus dynamic rich data, plus communities and networks of real people around the physical object. So we basically hyperlink this physical object in a secure way, and offer services around it. We can issue secure mobile tickets and coupons, enable smart shopping or launch mobile marketing campaigns with 2D barcodes and RFID based technology. That’s bringing the future to present in a way that’s usable for businesses, don’t you think so?” (more…)

I hope you like that post!

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

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five questions for start-ups, mobile, plugg2008, qr code, shotcode, spain

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Japanese magazine filled with only QR codes

Written on March 14, 2008 – 9:18 am
Mike Sheetal, Next Web WebTipr in Japan

I was tipped off via Peter at Bubblefoundry and an article over at CScout Japan about a magazine that is out currently here in Japan that is filled with pretty much only free things that you can download from QRcodes with your mobile phone.

The Magazine is called Tada Gets (site is made for mobile and is all in Japanese), which basically means “get it free”. The pages are filled with a little text and/or image explaining what you can get and then the QR code that will get you to a mobile website where you can download the free content.

I mentioned earlier that the use of 2D codes in Japan was already a reality and this is just one example of how they are tightly integrated into the lives of Japanese people on a daily basis.

If you liked reading this post, you might want to subscribe to our RSS feed to read more news about mobile. Like this cool Starbucks/ iPhone mock-up.

japan, mobile, qr code, tada

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