Say goodbye to your business cards, here’s Project E
Written on May 30, 2008 – 6:14 pm
Ernst-Jan Pfauth, editor in chief
Take a look at your desk, chances are high you’ll see a huge stack of business cards. All collected at conferences, meet-ups, and Open Coffee’s. It’s actually a bit absurd: while we’re digitalizing our lives, we still use paper to create the foundation for a new contact. Project E is one of the first initiatives that strives to change this contradiction. They’ll allow you to get connected in seconds with a newly developed portable device.
Renato Valdés Olmos at the Next Web
E is a small, slick-looking, curvy white device. It’s just a matter of pressing two of these devices against each other to get connected on services like LinkedIn. Sync it to a PC or mobile device once you’re done with a conference or meeting, and all of your social networks are up to date with new contacts you’ve made.
Three Dutch designers came up with their idea during their graduate master year at the academy for art and media technology in Hilversum. I’ve talked to one of these innovative guys, director Renato Valdés Olmos. He explains the thoughts behind this new approach to social networking: “What we, and everybody else for that matter basically observed is that the Internet has made our world very small. We can connect with anyone, at anytime, anywhere. This has changed our world thoroughly. Especially at a social level. Quantity of contact has taken over quality of contact. So we figured, ‘Hey, can’t we get the benefits of all these great online services and communities to real-life situations?’ ‘How can we translate these benefits and getting people closer together in physical reality at the same time?’ We still believe in face-to-face contact.”
The next step for Renato and his two partners was thinking about how to do this: “We researched connectivity between cellphones and smart phones. We came to the conclusion that there must be a faster way to exchange information.” Renato wanted to get people connected with “a device operated by a single gesture. “Exchanging contact info and social networking info with E takes as long as a formal handshake.” (more…)
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
