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Retaggr: anybody want my business card?

Ernst-Jan Written on June 24, 2008 – 9:54 am
Ernst-Jan Pfauth, editor in chief

I just got a new stack of business cards. Since I’m working in the web industry, they keep flying away from my hands. Web professionals are just eager to get connected, so sometimes they hand over their card while still introducing themselves. Not my really my style, as I like to get an impression of a person, and then see his card. That way I won’t forget the faces by 75 percent of the cards I collect throughout a conference. But hey, that’s just not how it goes in the 2.0 world. So it’s not surprising that services like London-based Retaggr pop up.

Co-founder Ivailo Jordanov mailed me that his service allows people to consolidate their online presence by creating interactive business cards where they can add widgets and links for all their online profiles and data. Whenever a site/ blog owner has made his page Retaggr compatible, a little pop-up shows up with the essential info about the person. Sort of like the Firefox LinkedIN plugin. You can also tag photos, like your Facebook friends do. It looks like this:

Retaggr test blog

This feature totally fits in the whole idea of giving away your card in the wink of an eye, a blog comment is reason enough - so I guess most Web 2.0 people like it.

Jordanov and his team will have to give a lot of business cards themselves these days, as their service lives or dies with the adoption by blogs and sites. He told me that they’ll be announcing some interesting partnerships - like the one they closed with the Italian version of Twitter, BeeMood.com. Only then, Retaggr might become serious competition for services with a similar feature (think Disqus).

I hope you like that post!

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How the guys from NotchUp came up with their great idea

Ernst-Jan Written on February 3, 2008 – 9:08 pm
Ernst-Jan Pfauth, editor in chief

nowhiringAt the end of last month, NotchUp shook up the blogosphere with their revolutionary new approach on job recruitment. TechCrunch reported about two ‘Peerflix refugees’ who found a way to stimulate people that are actually happy with their jobs to keep their eyes open for new job opportunities. How? They get paid for showing up at a job interview. The service launched in stealth, but generated an enormous buzz. Not just because of the brilliant idea, also the easy way to set up your account surprised some people - users can simply import their LinkedIn profile - and the viral campaign worked perfectly. Users receive a percentage of the money job recruiters pay to speak with somebody they have invited to join NotchUp. That officiously motivated people to send around invitations. Not everybody liked it, yet you know what they say about bad publicity.

We now bring you an interview with co-founder Rob Ellis. He and CEO Jim Ambras worked together at Peerflix - Ambras was the VP of Engineering and Ellis was the Director of Operations - and both have a background in the tech industry. How did these two Silicon Valley entrepreneurs come up with the great idea?

I got so frustrated with making cold calls that at one point I nearly offered an engineer 100 dollar just to listen to my phone pitch

Ellis told us about ‘the’ moment: “When we worked at Peerflix, Jim tasked me with recruiting a team of engineers for him. It was incredibly hard to find people to even pick up the phone and listen to me. I got so frustrated with making cold calls that at one point I nearly offered an engineer 100 dollar just to listen to my phone pitch. I think it was around then that the lightbulb in my head went off, and I realized that what initially seemed like a crazy idea was actually pretty smart if applied the right way.”

So he and Ambras decided to give it a shot. Ambras built the NotchUp site and is now in charge of leading the company. Ellis is responsible for the marketing and product design. They had a dream start, yet what are their expectations for this year? Will they actually turn the market upside down? Ellis: “We hope to prove that there’s a better way to approach the job market. It looks like people really like our idea. In the past six weeks, over 85,000 professionals have registered for NotchUp, with thousands more signing up every day, and we’ve around 1,000 companies - including almost every major technology company - contacted us to say they’re interested in using NotchUp to recruit.”

We’ve received a great deal of interest from companies in Europe that are interested in using NotchUp to recruit top talent

I was one of those 85,000 users who subscribed because I had to test it for this blog, yet I had to lie about my ZIP code since only American citizens were allowed to join. So I said I was still living in New York. Turns out I can change that now, since NotchUp dropped the focus on the American market last week. Ellis: “We actually now accept applications and registrations from professionals in over 180 countries and have several thousand European members. We’ll be rolling out a much fuller set of tools to support international professionals in the next month or so. We’ve received a great deal of interest from companies in Europe that are interested in using NotchUp to recruit top talent. We hope to be able to accommodate them as soon as possible.”

I think they’ll do a good job promoting NotchUp in Europe. And not just because Ambras has a lot of experience launching successful European sites. As the VP of Engineering at AltaVista, Ambras was responsible for leading the development of AltaVista’s international sites and building/ managing AltaVista’s European engineering team. That experience will certainly pay-off, but the main reason for their success is that everybody who uses NotchUp wins. Who wouldn’t want to join NotchUp? You have the chance of getting a great job offer OR you get just paid for your time. Or like Ellis says: “The way people look for new jobs and companies hire is broken, and we’d love to help fix it”.

Plaxo: another week, another product

Ernst-Jan Written on February 2, 2008 – 2:33 pm
Ernst-Jan Pfauth, editor in chief

I don’t know what they feed the developers at Plaxo but they just keep on coming up with new products and services. We have written about Plaxo a lot here at The Next Web Blog and there are two reasons for that. We like their service and they produce a lot of news.

Just today Plaxo launched a new feature titled ‘Plaxo Personal Card‘. It brings together all your publicly declared feeds or “me links” with the aggregated stream of content from Pulse. Also, it happens to be the first application of the new Social Graph API from Google which was released yesterday, as you can read on TechCrunch. As the guys from Plaxo say: “Now you can share with others one site that pulls all of your online worlds together.”

Sounds pretty fancy, and it actually is, since this means that they’ll compete with LinkedIn from now on. They both offer a public profile, combined with a network of your business contacts.

John McCrea's Public Profile - Powered by Plaxo

Plaxo has the advantage of offering a public profile and several syncing services, of which the address book function is the best. Yet LinkedIn seems more suitable for professional networking. Not everybody wants their potential boss or business relation to read your Twitter feeds or to watch those Flickr photos of that awesome party last night. You’d like to save that till you know them better. Of course, you could choose to leave the pictures and tweeds out, but what’s left then?

If you keep all those functions, Plaxo seems like the perfect way to gather all your published on-line content. And they’ve released it just in time, since Netvibes will soon launch their ginger version that includes the ‘My Universe’ option. As you can see on this screenshot of the closed beta version, it’s kind of similar to the Plaxo profile. But it’s not presented as a stream.

ginger

As we all know, combining and aggregating our on-line content that is now still scattered around different services is THE trend of 2008. Plaxo is one of the most innovative services in that field right now. And as long as they keep that up, we’ll keep writing about them.

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