AnswerOil: product search and decision-making tool
Written on March 12, 2008 – 12:30 pm
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This week we’re interviewing Josh Tabin, founder of PrismaStar. That’s a Czech software company that uses a patent-pending consumer-profiling technology to help consumers find products and services, personalized to their own individual needs. Basically they want to save you the hassle of navigating through sea of mass market advertising and mega stores. Their site is rather overwhelming, due to truck loads of information. So I’m glad Josh took the time to participate in our weekly series to explain what his company is about and how he developed it.
How did you come up with the idea of Prismastar?
“It’s really simple; I couldn’t find the products I wanted and searching for product information online was more frustrating and time-consuming than helpful. No results found, too many results, non-relevant results, too much scrolling, too many pages, bad data etcetera etcetera. And I wasn’t the only one having these problems. So, for more than three years we researched how people really make decisions and created AnswerOil™. Now people everywhere can make better and faster decisions when AnswerOil is deployed on their Websites, in-store kiosks, and even mobile applications.” (more…)
I hope you like that post!
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