The biggest Internet-related stories of 2007 in Japan
Written on January 12, 2008 – 12:02 am
Mike Sheetal, Next Web WebTipr in Japan
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As we already in 2008, it’s a good time to look back and see how much the Internet landscape has changed in the last year in Japan.
Internationally there have been some big shakeups, led by the dramatic effects of the meteoric rise of Facebook to prominence, both good and bad. On these shores, too, there has been plenty of online action, so we’ve rounded up some of the events that have reshaped the Japanese Internet landscape this year.
The big hit
Nico Nico Douga
Any discussion about the top Internet stories of 2007 starts and finishes with Nico Nico Douga. This video-sharing site is uniquely Japanese, blending online video-sharing with user-created, short chat-like text comments that are synced to the movies, allowing whole conversations to flow across the frame. The type of content has ranged from the crude to the incredibly insightful and inventive, and some users have even subtitled music videos with the song’s lyrics. The videos themselves are a geek’s paradise, consisting mainly of anime, video-game footage and videos of young ladies. The unique format and addictive nature of the Web site has millions tuned in, giving it one of the most dramatic growth surges ever as it went from a January launch to become the seventh-most visited Web site in Japan as of December, according to global site-ranking service Alexa.com.
Mobile gaming gets the big company treatment
Disney Wonder Days
Following in the footsteps of the innovative 2006 avatar-based mobile-gaming platform MobaGe-Town, this April Disney threw in its hat with a big press push and its own avatar-based game and social-interaction platform. Disney Wonder Days capitalized on the brand popularity and makes its money from monthly subscriptions. The range of games is pretty slick and offers Disney fans a healthy selection of characters. What it represented mostly was media giant Disney jumping into the mobile social media space to capture the hugely lucrative children’s market. You know the scene is changing when the big names get involved. (more…)
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