Written on April 23, 2008 – 5:30 pm
Ernst-Jan Pfauth, editor in chief
The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our '
About' page and subscribe to our
RSS feed.
If you came here from Digg it would be great if you could actually Digg us too! Do you have a start-up that we should write about?
Contact us! Thanks for visiting and hope you come back again!
Since its incredible rise (and with no fall in sight), Wikipedia has been giving the old-school encyclopedias - the ones that are made from paper - a hard time. Some even say that the online user-edited reference book will eventually rule out the paper version like Brittanica. German publishing giant Bertelsmann now wants to prove those critics wrong by publishing the world’s first reference book based on the work of web volunteers: the Wikipedians.
“The Wikipedia encyclopedia will help allow knowledge to be spread worldwide and become more accessible,” the publishing director at Bertelsmann Lexicon, Beate Varnhorn, said in a statement.
Wikipedia founder Jimmy Wales
“The One-Volume Wikipedia Encyclopedia” will include 50,000 of the most popular search terms of the last two years and will be in stores from September.
According to Varnhorn, “The abridged, one-volume print edition will reach new target groups which will get to know the Wikipedia project and take part in it.” I’m sure this is right, though I doubt whether those groups will have the mind-set that is needed for an user-edited encyclopedia. I mean, it’s one thing Wikipedia is an online medium, but the fact that ordinary people have enough authority for editing a reference book might be a little hard to take for some people.
Anyhow, it’s a charming initiative that explores and broadens the boundaries of publishing. Especially as one euro from every 19,95 euro copy goes to the German chapter of Wikimedia, the non-profit group behind Wikipedia.
Written on February 7, 2008 – 7:55 pm
Ernst-Jan Pfauth, editor in chief
Gen Kanai
This year, LIFT will also organize an Asian edition of the conference. With the session ‘A Glimpse in Asia’, they wanted to warm up the current visitors for LIFT Asia-style. Gen Kanai, a business developer for Mozilla Asia and director of marketing and partner relations for Mozilla Japan, offered an overview of open source in Asia. According to Kanai, there’s a lot to win on the field of open source developing in Asia. He summed up the barriers for open source programmers in Asia:
- Asians have a different style of communicating. They’re not comfortable with the direct way Western people confront each other. According to Kanai, Asians ‘might be intimidated’ when working with people from the West.
- Open Source defacto language is English, so the hurdle for non-native speakers is higher. Also Asian people tend to create islands of groups, such as Mozillagumi.
- In the US and Europe, most programmers work on open source projects after their daytime jobs. Most Asians however, don’t have any free time. Kanai points out that most developers in India work for Western companies and can’t choose how much work they accept.
- Asian open source programmers need institutionalized support.
Despite all the barriers, Kanai urged the attendees to look beyond the stereotypes about Asia. “The continent has contributed to open source”, he said, “Yet we need to do more”. After this visionary speech he couldn’t resist the temptation of promoting Firefox: “Anybody who tells a friend about Firefox, helps the open source community. We can all affect the future of open source”. Next time keep the marketing talk to yourself Kanai, and the applause will be even louder.
Written on January 7, 2008 – 9:59 pm
Ernst-Jan Pfauth, editor in chief
After waiting for a year, it finally happened today: Jimmy Wales launched an alpha version of Wikia Search. After such a long wait, people have high expectations. Unfortunately, Wales didn’t manage to live up to them. TechCrunch’s Micheal Arrington called it ‘one of the biggest disappointments I’ve had the displeasure of reviewing’ and ‘an inexcusable waste of time’. Stan Schroeder from Mashable wasn’t very pleased either: “Wikia Search looks like something that was cooked by two guys in one month in a basement”.
“We’re not at all pretending this is Google-quality yet, it’s far from it.”
We interviewed Wales last weekend, and he sounded a bit like he knew what was coming. Wales: “The social network we’ll launch on Monday is just a project to build a search engine. We’re not at all pretending this is Google-quality yet, it’s far from it. This is just the beginning. We expect it will take at least two years before we have Google- and Yahoo quality.”
When that time comes, Wales expects people will switch to his engine: “It’s very easy for people to switch from one search engine to another. If we do a good job I’m not too worried that they will switch to ours.”
The positive attitude of Wales has been rewarded before, yet it’s still a huge challenge to compete with Google. Doesn’t it need some hash promotion techniques? When suggesting that Wikia Search could take advantage of the Wikipedia pages always showing up in the top results, Wales answers determined: “No no, Wikipedia has absolutely nothing to do with Wikia Search”.
“I’ll use the same marketing plan as I had for Wikipedia: do a good job and people will find you.”
With that in mind, it sounds even harder to reach the audience. Wales however, doesn’t seem to worry about it: “I’ll use the same marketing plan as I had for Wikipedia: do a good job and people will find you.”
I must admit though, that the plans of Wales and his team sound revolutionary. For instance, by keeping the code of Wikia Search open source, they give other search services and organizations the opportunity to create the perfect search engine together. This sounds logical when you take in account that Wales thinks search won’t be competitive element anymore. Wales: “Good quality search is becoming a commodity item. The search quality of Google, Yahoo and Ask are actually very similar. So the idea that Google is some kind of technological powerhouse, is actually not longer true.”
Bringing the social aspect into search successfully is something we haven’t seen yet. Though the social network they have on-line now isn’t very spectacular, the promises for the future sound good. “One of the weaknesses of current search engines is that their algorithms take a long time picking up new good sites. If you look at the way Google ranks sites, it all depends on the number of important sites that link to you. In our project, it takes only one community member that finds a good new site and lets the community know. That will affect the ranking immediately.”
But what happens if a large company tells its 500 employees to give their corporate site a ‘thumbs up’ on the Wikia search engine? Isn’t that a big threat for the validity of the search results? Wales: “That remark is very similar to questions that people would have about users doing bad things on Wikipedia. It’s very difficult to fool a community. Ranking a search result is a public act, so people can see what you’re doing and will rank the contribution very low.”
“We would be thrilled if we eventually have a market share of 5 percent”
Sounds like Wales is actually planning on competing with Google. “As with every open source project, we will have a high number of languages covered. We would be thrilled if we eventually have a market share of 5 percent.” Did he receive any reactions from Google HQ? Wales: “I see the Google guys socially from time to time and told them about the search plans. But they didn’t give a real reaction yet.”
Email
Twitter
Facebook
Netlog
Linkedin
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
