The booming online gaming industry
Written on March 13, 2008 – 11:54 am
Reinout te Brake, online gaming expert
Hey you, yes, you! You are responsible for that huge buzz about online casual games! Since you are playing online games everywhere, whenever and so many times, you were helping in the past years to get a whole industry started. Do you actually know the term “casual games”, “ingame advertising”, “return on investment” and “venture capital”? We do. We, as in the online casual gaming industry. We are building games to please you as a player and make money of it. We try to understand your behavior in every way so we can develop specific games for men, women, boys and girls. Strategy games, role playing games, multiplayer games, arcade games and many more. You just have to choose or did we already know what you would choose?!
The online casual gaming industry has grown the last years significantly because more and more sites are offering games to the public at large. Not only you will find these games on specific games portals like Miniclip, GamesGames, and Pogo, but you will find more of these games in social communities like for example Facebook.com. Every day millions of games are being played online and therefore lots of companies did start to develop (often flash-based) games. These companies are located all over the globe, from China to USA, from Holland to India.
So I ask you just take a moment to think about it. What kind of games do you like? Where do you normally go to online to find these games? Do you (want to) pay for games or do you accept advertising around these games? All of these questions went already through the heads of those smart game developers and their marketing teams. They figured that these games are interesting marketing tools. You probably consider them just as nice playable games, but this industry is building on knowledge and experience on your behavior when it comes down to playing games online. (more…)
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