Navigation 2.0 – What social computing could add to the stagnating navigation market
Written on April 29, 2008 – 11:59 pm
Eric Bun, business innovation consultant
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Last weeks, multiple Dutch political parties debated about the potential of navigation devices in order to solve (or at least helping reduce) the traffic jams and congestion issues in the Netherlands. They argued about whether or not new generation of navigation devices should be able to reduce congestion problems and what kind of applications and functionalities would be required. In my opinion, it was a debate with a great value (though newspapers as well as bloggers don’t covered the debate!), both for society as manufacturers because it referred to a hot topic and the debate uncovered the urgency of navigation manufacturers to open up new markets and business models. The borderline: social computing (e.g. co-creation, crowdsourcing, mass participation or whatever buzzword you prefer) added to the next generation of navigation devices could help to inform and instruct drivers in a more adequate way resulting in a better transport flow and a better customer experience.
In this post, I would like to share some ideas regarding the next generation navigation devices and the relevancy and urgency for this mature market.
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