The mobile web will stay with us for a while
Written on April 20, 2008 – 11:00 am
Guest blogger, sharing views on The Next Web
This is a guest post by mobile marketeer Peter Evers
After Russell Beattie’s post about the end of Mowser, a mobile transcoder, last Monday, a lot of bloggers reacted fiercely on his controversial viewpoints about the end of the mobile web. As a mobile marketing professional I feel kind of obliged to write about my view on the future of the mobile web.
Let’s start with a short recap about what happened this week. On Monday Russell Beattie, founder of Mowser, an application that transcodes normal websites to mobile websites, announced that Mowser has stopped. In this very personal article Russell came up with different reasons for the end of Mowser, such as lack of funding and personal debts but mostly Russell’s lack of confidence in the future of the mobile web. Russell states:
…I don’t actually believe in the ‘Mobile Web’ anymore, and therefore am less inclined to spend time and effort in a market I think is limited at best, and dying at worst. I’m talking specifically about sites that are geared 100% towards mobile phones and have little to no PC web presence. Two years ago I was convinced that the mobile web would continue to evolve in the West to mimic what was happening in countries like Japan and Korea, but it hasn’t happened, and now I’m sure it isn’t going to. In other words, I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of wasting my time…
With this kind of powerful expressions, the commotion he caused in the blogosphere doesn’t come as a surprise. Almost every mobile blog I’m subscribed to wrote about it. Especially the articles at MobHappy, MobileMarketingWatch and mocoNews.net were worth reading, But what is Russell actually saying? If you read his text carefully you might have understood that the thing he isn’t confident about is browsing mobile-only websites on two-inch screens.
I can say that I don’t believe in mobile-only websites with no or little PC presence too. If a website is only visible on a phone and not or hardly available on a PC, people probably will not know about its presence.
I hope you like that post!
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
