The Next Web

Keep it in the family: Plazes acquired by Nokia

Written on June 23, 2008 – 4:02 pm
Ernst-Jan Pfauth, editor in chief

TechCrunch broke the news today: Nokia has acquired Berlin-based Plazes for an undisclosed amount. The service - founded by Felix Petersen - allows its users to track the places, activities and people in their lives. Sounds like Twitter and Jaiku right? But it isn’t completely the same, as the location is Plazes core feature. You don’t have to mention you’re in Berlin, it shows up in a Google map. Updates can be send by SMS or a mobile app (soon also on the iPhone).

Felix Petersen

There’s one other important difference though, while Twitter is U.S.-based and Finnish Jaiku was sucked up by Google, Plazes however, will remain European. Their first financial backing came from European private equity firm Doughty Hanson, which invested €2.7 million. The second round of funding DOES have an American touch to it, as Plazes received €1 million in total from Marc Andreessen (US), Esther Dyson (US), and Martin Varsavsky (Argentina). But that’s all there is. Plazes will stay in Berlin and remain member of the European tech family. And that is good for Europe. Just so you know, Loic Le Meur feels the same about it.

So what will happen next? Most likely, Plazes will become a standard Nokia app - installed on all its phones. Here’s what Felix himself (or his ghost blogger) writes:

The team is very excited to be able to further develop the Plazes service that is online today together with Nokia. If all goes well, in the near future plazes will be made available to millions of Nokia customers both online and on millions of mobile devices.

I hope geo localization is ready for its big break-through.

Wanna know how the Plazes office and Felix’ home looks like? Check the MTV Cribs-like video we shot in January.

I hope you like that post!

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

acquire, acquisition, berlin, Felix Petersen, germany, iphone, Loic Le Meur, Marc Andreessen, Martin Varsavsky, Nokia, twitter

2 Comments »

Andreessen: browser is here to stay for another 20 years

Written on April 24, 2008 – 5:59 pm
Ernst-Jan Pfauth, editor in chief

Web 2.0 Expo took off today with a classic on-the-couch interview. John Battelle from Federated Media Publishing asked Marc Andreessen a couple of questions about his Netscape adventure, the industry landscape and browsers. Andreessen is a famous software engineer and the brains behind Mosaic, the first widely-used web browser, and co-founder of Netscape. When building what turned out the foundation of the Internet - the browser - he and his team didn’t expect the future of the browser would look so bright.

“It’s far better than anybody thought. Many of the early ideas have lasted - like javascript -, which has been amazing. Cookies for example, we made that up during a weekend. When we tried to figure out how we could check whether a visitor had visited the website before, we asked “What about this cookie thing?”. And after a couple of years it became popular and caused discussion whether they’re a big threat to user privacy or not. It was a very rapid implementation of something that lasted really long.”

Andreessen continued with giving some examples, and I have one absolute favorite: the back and forward button. Andreessen: “We just needed something to navigate with and created these two buttons. We expected somebody would figure out something better later. But now everybody uses it, it’s even integrated in applications like iTunes and Mac OSx.”

Generally, Andreessen said that creating the browser was a half-way step. “However, the persistence of the browser has been amazing. For now, there’s no incentive to create a service that is not accessible through a browser, as you’ll take a big chunk out of your possible audience. (..) There’s a whole generation of kids communicating through browsers with services like Facebook. I think it will be another fifteen to twenty years before another step is taken”.

Predicting the future of such an innovating industry is quite a bold move. Yet when we take in consideration that early adopters have moved the largest part of their digital life to the browser, there’s all the reason to be excited about Firefox and co. Not feeling it yet? Have a look at the most used software at the statistics page of our sponsor Wakoopa to see the impressive numbers.

Although there’s always the chance we’re all missing something. Like Andreessen said: “The one thing I’ve learned from that hectic period with Netscape, was that big shifts and revolutionary developments are never foreseen, by anybody and everybody”

firefox, John Battelle, Marc Andreessen, netscape, Netscape Navigator, web20expo

No Comments »