Khris Loux is CEO and co-founder of JS-Kit, a start-up company that provides widgets to easily add interactivity to your site:
Our simple, modular and fully customizable web-services, also known as “widgets”, are fast becoming the building blocks of rich, interactive online experiences for leading-edge web sites. These solutions are self-service, elegant, powerful, and easily deployed by HTML neophytes, experts and everyone in between.
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Written on April 4, 2008 – 4:35 pm Ernst-Jan Pfauth, editor in chief
Khris Loux and Chris Saad became friends because of the Next Web. During all the meetings they noticed they generally had the same interest and ideas. Not that those shared interests matter though, since Khris started the couch interview with the remark that we all have to be friends with Chris. Whether we’re publishers, entrepreneurs or bloggers, Chris Saad’s Dataportability is good for you.
Thus I’m really glad that I digitally met Chris a couple of months ago when I interviewed him for this blog. I asked him how I should explain Dataportability to Average Joe and his answer probably is a good start for this post: “A user would simply log onto a site, grant permission, and their friends, personal details and media - images, video, documents - are already populated and accessible - Nothing more complex than that.”
Just like during Diggnation, there was beer on stage. The Next Web is one rock ‘n’ roll conference
When he said something similar on the couch, the audience rewarded with a round of applause. So it’s clear that users are looking forward to get control of their data. Yet what are the advantages for the vendors? Chris: “Vendors get a broader picture of the user. Google owns the search space, yet they have no idea what books people buy on Amazon.”
This sounds good, but at the same time companies traditionally make money because they have locked in their data. So all the big guys who are joining Dataportability now, aren’t they just doing that for good PR? Chris: “If some companies joined the Dataportability group just for the PR that is just fine with us, since they do endorse the conversation. And if they don’t implement the new open standards, others will. So if they don’t implement, that’s actually great since it gives everyone in this room a chance to out-innovate them. Now, the task of Dataportability is to give the companies best practices for implementing new standards. If those companies say they will implement, but actually don’t, it’s up to the bloggers and the audience to confront them with this flaw”.
Chris then threw out some great one-liners, like: [to companies:] “You don’t own users, users own you” and “If you don’t join the standard of the time, you’ll loose”. But I’d like to conclude with probably the most important one: “The new innovation platform is data”.
By the way, the audience could ask questions on Twitter. So I asked Chris which major company is taking a lead on the field of open data standards. His answer? Microsoft! Chris: “The ones who are loosing now are very interested and they’re the ones who apply pressure to the others”.
Written on April 3, 2008 – 1:33 pm Anne Helmond, hard bloggin' scientist
Khris Loux is CEO and co-founder of JS-Kit, a start-up company that provides widgets to easily add interactivity to your site:
Our simple, modular and fully customizable web-services, also known as “widgets”, are fast becoming the building blocks of rich, interactive online experiences for leading-edge web sites. These solutions are self-service, elegant, powerful, and easily deployed by HTML neophytes, experts and everyone in between.
Widgets are often referred to as the “bling bling” of Web 2.0 but JS-Kit takes the next step in widget development by providing customizable services which complement and build on each other. Loux’s talk titled “Web 3.0 or Web 3D?, The Decentralization, Disaggregation and Democratization of the Web” deals with the new dimension that widgets add to the web.
JS-kit provides simple lightweight web applications, widgets, that add rich interactive features to any site or blog. This is done by simply copying and pasting a piece of code in order to experience an Amazon class service. By lowering the technical and financial bar they allow smaller companies to compete with major services. JS-Kit addresses the long tail of business so a startup does not need to spend precious money on programmers to add customer interactivity to their site. In fact, their services are so light-weight that even big companies such as Yahoo use them on some parts of their site. Yahoo developers said they chose to use the JS-Kit widgets because they are so easy to use.
The next phase on the web
If Web 1.0 was about publishers teaching the truth and Web 2.0 revolved around bloggers balancing out the web then Web 3.0 is about publishers joining the conversation and consumers becoming part of the business. The structure of the web is changing and Web 3.0 concerns itself with connecting cross-points. Loux compares the evolution of the web with the human brain which is amazingly good at connecting distributed information.
Loux presents a somewhat utopian vision where search is replaced with a process where “everything that you needed would be right there.” SEO is a treadmill because we are all playing the same game and everyone is getting better at it. We need to skip SEO and advertising and instead take the true value of the product and spread it out. Widgets allow you to spread information out and bind relevant information.
Trust
Companies need to bridge the credibility gap by making the potential buyer be aware of the status of the transaction before it is actually made. Widgets allow customers to rate products or even rate the company. Where would you rather buy your products? With a company which has been rated reliable or with a company whose status is unknown? By making the whole process is more transparent both companies and buyers win. Trust, user ratings, transparency and user interaction are important factors in the direction the web is currently taking.
Open standards
Ownership is also an important issue on the distributed web as you should have a right to you own content. Social networks trap your content in their sites and you do not get paid for it. The value of their site is their idea filled with your content but where is the download button, where is the “I want to leave now and take all my stuff” button? Loux notes that it is hard to get the legal community involved in these questions. In the long term we need a Creative Commons style licensing to have a balanced relationship with these sites. In order to prevent stifled innovation we need open standards.
As a consumer we should demand OpenID access and be able to take our data out. Loux states that we should challenge the big companies and blog about open standards. Especially start-ups should embrace open standards because they are in the long tail of business. According to Loux startups can change the currently closed social network environment by adopting open standards. Startups are the new generation based on open standards. Startups can avoid the closed business cycle by taking up the power and empower the community.
Startups in the long tail hold the power to embrace open standards and challenge the big companies.
Written on April 2, 2008 – 6:56 pm Ernst-Jan Pfauth, editor in chief
Khris Loux is the CEO and co-founder of JS-Kit. That’s a freakishly simple, non-obtrusive, self-contained, mostly-free widget service. He’s one of the speakers and the Next Web and before he climbs the stage, Khris would like to know YOUR opinion about the subject. So go to the Next Web page he created and let him know what you think. He just told me that he will react on your comment during his keynote. So let’s reward this great and innovative idea of Khris by sending in a helluva lot comments.
Written on May 26, 2008 – 9:30 am
Written on April 4, 2008 – 4:35 pm
Written on April 3, 2008 – 1:33 pm
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
