What is on tonight? Not Joost.com
Written on January 9, 2008 – 9:00 am
Guest blogger, sharing views on The Next Web
Michael Volpi must either have a great plan for innovation this year, or he must be feeling like the walls are closing in.
Joost started the race for Internet TV way before everyone else with a product unlike any other, with the promise of unprecedented flexibility on targeted ads so the advertisers would get the best bang for their buck.
However it seems like way too many people have jumped on the Internet TV space, with many different and innovative approaches.
During the last weeks, I’ve started noticing how some big players are merging with Hulu.com’s embeddable content and how some of them are trying to get into your living room.
Last year I told David Clark, North American VP of Joost at the NY Video Meetup that many people have said that Joost should create a Set-Top Box device, or to partner up with a TV manufacturer and get Joost on the TV, but probably one of the things they’ve not thought about is to port Joost into an Xbox Live downloadable application and make a deal with Microsoft. Of course this was in front of hundreds of people and he just gave me a politically correct answer and went on.
If I could have a chance to talk to Michael Volpi, I’d suggest a couple of crazy ideas, which have been implemented during the past week by no other than Microsoft, Veoh.com, and the Big G. (more…)
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