The Next Web

Glam Media expands to Germany, acquires Codex media

Written on July 18, 2008 – 11:18 am
Joop Dorresteijn, Contributing editor

Samir Arora (left) together with TED founder Richard Saul Wurman

Glam media is expanding to Europe and has announced another acquirement in their pursuit. We reported that the female-orientated vertical-advertising company had used their last funding round of a whopping $85 million (54 million euro) to acquire London based Monetize five weeks ago. It seems that Glam is pursuing a German representation as well, as they are working together with Hubert Burda Media and the acquired Codex Media to accelerate their launch in Germany.

Codex had four employees and the founder will operate as the director of sales for Glam Media in Germany, terms are not revealed. “Germany is one of the most advanced advertising markets in the world, we are thrilled to launch Glam Media Germany today at Berlin Fashion Week together with our strategic partner Hubert Burda Media. Glam is committed to leveraging premium content from our network publishers to help German brand advertisers reach the focused women audience.” tells Samir Arora, chairman and CEO, Glam Media. Hubert Burda Media has a leading position in Germany for the People & Style market with a market share of 35%, but is not specifically aimed at the female market, could the 1.3 billion “Glam Scam”, suggesting that Glam isn’t really focused on women sites anymore be true?

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Codex, germany, Glam, Glam Media, Samir Arora

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Technorati and Glam Media shake up online ad industry

Written on June 17, 2008 – 11:59 pm
Ernst-Jan Pfauth, editor in chief

Today was a hefty day for the online ad industry, as two important announcements were made. Technorati has launched an ad network and the utterly successful women-focused ad network Glam Media has acquired Monetise, a London-based digital-ad sales start-up.

Technorati CEO Richard Jalichandra (by Brian Solis)

Let’s start with the most exciting one: Technorati has launched an ad network for blogs called Technorati Media. They’ve been privately testing the service the last couple of weeks with several advertisers - including T-Mobile, Toyota, and Verizon - and some core sites who reach an audience of 17 million people. CEO Richard Jalichandra wrote in the announcing blog post that “over the next several months, we’ll be adding blogs from the mid and long tail within those verticals.” If he keeps his promise, this might become an interesting network. As for smaller blogs, there isn’t really an alternative for Google Adwords yet. Let’s just hope that at the same time, Technorati will keep improving it’s blog search engine - since it has been pretty slow lately. The recently raised $10 million will probably help.

Speaking of raising money, Glam Media has used its latest staggering round of funding - $85 million dollar - for an acquisition that must help them to “speed the entry into the important U.K. display ad market” - Glam Chairman and CEO Samir Arora said in a release. “Monetise has strong relationships with London advertising agencies and enables Glam to immediately increase its reach in the U.K. market.” All the employees, member sites, and division will be integrated into Glam. Valleywag editor Nicholas Carlson speaks of a “Glam scam” and raises the question whether Glam is still really focused on women sites.

I don’t think Glam minds though, as they’re now operating in a country where the online ad spending is about to take over TV this year.

advertising, Glam, Glam Media, online advertising, Samir Arora, Technorati Media, techorati, united kingdom

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