Written on May 1, 2008 – 1:54 pm
Ernst-Jan Pfauth, editor in chief

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Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time I’m interviewing Pascal Wheeler, founder of British start-up Raffle.it. This is a peer to peer marketplace based on the raffle as the trading mechanism. Although Wheeler and his team are still “stuck on the fund raising roller-coaster”, they’ve soft-launched the service. For now, selling is limited to invite only users as Wheeler wants to avoid unnecessary disappointment. Yet in the near future, Raffle.it could be an interesting new player in the field of online trading. In this edition of Five Questions for Start-ups, Wheeler explains why.

How did you come up with the idea of Raffle.it?
“Raffle.it came from a gut feeling that there was a better way to buy and sell. No science, little research (at that time) and not a great deal of brain time, just one of those ‘there’s a better way’ feelings. Raffles are such a powerful mechanism for channeling common interest but are so often overlooked and underestimated - raffles are for school and village fetes, and for charities to raise a little extra cash. Not so! People that enter a raffle do so because of their interest in the prize or their interest in the beneficiary. With a couple of tweaks Raffle.it was borne to be used by anyone - for good cause, personal gain, or commercial awareness.” (more…)
Written on April 10, 2008 – 8:30 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time we’re interviewing Sam Desimpel, founder of IntroNiche.com. That’s a Belgium-based start-up which helps webmasters and bloggers to find a match for cross-promotion. I absolutely dig this idea, since cross-promoting is a perfect way to reach your target audience…, without spending any money! It reminds me of the good old days in high school, when I owned a humor site and asked other humor webmasters to exchange links. Well, I’ve grown up, and so has the Internet. Read the interview to get to know how it look likes according to Desimpel.

How did you come up with the idea of IntroNiche?
“I used to work at eBay. I had to find low budget and credible ways for eBay to attract clients in various collectibles niches such as stamps, coins, toys, comics and so on. Indeed, eBay also doesn’t like to spend on marketing unless it has to.
The solution was usually a cross-promotion deal between eBay and a local collectibles tradefair and magazine. eBay would eg. promote the tradefair in it’s newsletter and the tradefair would give eBay visibility and a free stand on the fair. They were good win-win deals and I loved doing them.
Finding these deals however took a lot of time. So I wanted to make cross-promotion easier by creating a classifieds marketplace for cross-promotion. IntroNiche’s only purpose is to allow easier cross-promotion for freelancers and small companies.” (more…)
Written on April 9, 2008 – 9:48 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This time we’re interviewing Dragos Ilinca from Ubervu, that’s Romanian startup wants you to manage all your content and conversations in one place: their admin panel. They gave me a live demo at The Next Web conference and I thought it looked really good. Dragos is in charge of ‘marketing and other related stuff‘. I guess ’stuff’ includes interviews like these. No, seriously, I like their no-nonsense approach to Internet entrepreneurship.

How did you come up with the idea of Ubervu?
“In November 2007 we got tired of the noise that we got in the social platforms we were using. Our company was managing 3 blogs, multiple photo accounts and all of us had about a dozen social network accounts. We considered most of what our friends were sending us in Facebook or MySpace as just uninteresting or even spam. (No offense, guys). We didn’t care that some friend added the Vampire Bites App, or that someone thought we were hot. This was unproductive and just a waste of time. We were, however, interested in having meaningful conversations about what we were interested in: The Web, Marketing, Snowboarding, and so on. Facebook Groups were a pain, we couldn’t really find a cool way to have these kinds of conversations.
So we thought, why not build this app ourselves? Why not have a way to manage our blogs about the Web and Marketing, manage our photo accounts, allow us to remix our data, and be able to connect with only the people that had something meaningful to say, even if we did not know them? We thought that it would be pretty useful to us and we realized that there were many people in our situation. We hadn’t been this excited about project in quite a while, so it made perfect sense to go full throttle and build it.” (more…)
Written on April 8, 2008 – 1:55 pm
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This week we’re interviewing Marco Menato, CEO of Wauw! Wee. This start-up presented at The Next Web Conference , which got them a write-up on TechCrunch. One problem though: Wauw is a Dutch version of Wow and non-Dutch speakers don’t seem to get that. TechCrunch’s Erick Schonfeld called it Wuaw! consistently. Commenter Matt said what the guys from Wauw! Wee probably experienced: “Imagine the excitement over bieng in a TC post… then to see your brandName misspelled at every… single… instance…. ouch”.
Wauw! Wee makes it easy to upload pictures and text to your site and networks by using your mobile phone. Read here how they got the idea and how it went from there.

How did you come up with the idea of Wauw! Wee?
“24access Solutions had been in business for a few years when I arrived 6 months ago, and they had brought good product to market, including Mobile Media Center - a PC download that offered to shift several entertainment media from PC to mobile handset. When I was asked to take the role of CEO I was impressed by the technical know-how in the company but realized that the product was highly reliant for its success on mobile operators, their infrastructure and pricing policies. The idea for Wauw! Wee was really borne of observing several trends in PC/mobile convergence, appreciation of the company’s legacy know-how in mobile handsets, as well as pragmatically adapting to the networks’ current ability to support mobile streaming. (more…)
Written on April 7, 2008 – 11:15 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This time we’re interviewing Luis Pereira, Founder & CEO Stumpedia, a human-powered social search engine that enables registered users to submit sites and matching keywords and phrases. The relevancy of search results are then ranked and rated by the community. The future is search is social, said StumbleUpon founder Garrett Camp last week during The Next Web conference, so I figured I should ask Luis to participate in this start-up series. Want to know exactly how it works? Check out this extensive article on SearchRank. Want to know why Luis started this search service and the influence he expect it to has on the future web? Then continue reading:
How did you come up with the idea of Stumpedia?
“The initial idea for Stumpedia.com came as a result of another web site we launched called AskPoodle.com. Both web sites are described as being human-powered, where as Stumpedia.com is a global search engine for key-word driven searches, AskPoodle.com is a local business directory for the US market. We are in the middle of a fundamental shift in the search space. Page Rank will certainly be around for a very long time, but how people search and surf the web is changing. Social bookmarking sites are a great example of new search habits and trends that are emerging. We recognize a need in the market for web pages and web sites to be ranked based on social collaboration methods. Social bookmarking data such as tags are one important element in determining search relevancy.” (more…)
Written on March 27, 2008 – 8:55 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
As I’ve promised you last week, I will interview the start-ups who participated in the start-up rally of PLUGG 2008. This time I’m interviewing Dani Warshager from sportme. As you might have guessed by the name, this is an online sports community. It’s all aimed at connecting sportsmen and women to connect and practice in the off line world.
How did you come up with the idea of sportme?
“The history of sportme started with a couple of friends who wanted to arrange a meet-up to play sports. As usual the annoying and time consuming phone call chain began. It became even more irritating when half of the friends decided not to show up and stayed at home. Since this incident the birth of sportme and the idea of simplifying the process of sports meet-ups began. Eventually the original idea evolved in to a real vision, which was to connect sports people through a universal online sports community. A portal specifically built for athletes, teams and clubs of all sports to promote, network and represent themselves in the sports world. sportme offers its members a true advantage not only on the sports field but also in everyday life as it doesn‘t matter if you are a leisure athlete or club; university team or professional club, sportme will always fulfill your sports organization and communication needs. (more…)
Written on March 25, 2008 – 9:50 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
As I’ve promised you last week, I will interview the start-ups who participated in the start-up rally of PLUGG 2008. This time I’m interviewing Joonas Pekkanen from Floobs. That’s a Finnish start-up which enables anyone to setup their own live internet and mobile TV Channel. The advantage of this streaming video service, compared to competitors like Qik, is that it’s Java-based. So theoretically, the Java client is easily exported to a large number of mobile devices. Our WebTipr from Finland, Timo Paloheimo, has written a good overview of this promising start-up. Here’s their own story.
How did you come up with the idea of Floobs?
“We had been discussing different ideas with my co-founder Kai Lemmetty since the end of summer 2006. By winter we found ourselves discussing more and more often on the subject of live video and its possibilities. One evening we just suddenly realized that everyone will be carrying a video production tools in their pockets in the form of smart phones very soon. In the end of January we set-up the company and started working on the first draft of the business plan, recruiting key people and looking for seed funding. Our idea is to allow anyone to set-up their own live mobile Internet TV channels – streaming live content from mobile phones, web cams, DV cameras and mixing that with pre-recorded content.” (more…)
Written on March 23, 2008 – 1:25 pm
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
As I’ve promised you last week, I will interview the start-ups who participated in the start-up rally of PLUGG 2008. This time we’re interviewing Bertrand Bodson, co-Founder Bragster.com. He already got some coverage on this blog for some serious pie throwing. Yet he and his team can do more than getting attention in an unconventional way, since they run a rather popular start-up. It’s a service on which friends can dare each other to something incredibly stupid. How did they come up with that?
How did you come up with the idea of Bragster?
“It all started as a “coffee-machine” type of idea. Wim, while at Morgan Stanley, was going to the hairdresser before an important meeting. Some of his colleagues dared him to go bold. They would supposedly pay him £500 if he did it. They kind of agreed, but eventually it never really happened knowing that he wouldn’t probably get the reward. That was enough to get us thinking - I was still at Amazon.com at the time. The net was the ideal platform to make it official and record those dares, with no way back and even getting your friends to chip in by betting if you would do it or chicken out, adding the necessary and fun social pressure to it. Over time, lot of things have evolved of course, e.g.: we added a strong community dimension to it, a virtual currency, the ability to easily upload video evidence and so on. But one thing remained the same: we are simply bringing to the net what has been a natural human behaviour for centuries: there is a competitive spirit in all of us, and bragging with friends is part of the human nature… and fun.” (more…)