The Next Web

Some media companies finally get it and profit from illegal YouTube movies

Written on August 18, 2008 – 12:00 pm
Ernst-Jan Pfauth, editor in chief

“For the most part, people who are uploading videos are fans of our movies. They’re not trying to be evil pirates, and they’re not trying to get revenue from it.”

There you go! See? It isn’t that hard to say goodbye to that negative “the digital revolution is gonna kill us” attitude. The man who said the above words to The New York Times really gets it: Curt Marvis, the president of digital media at Lionsgate Entertainment. His company doesn’t remove illegal YouTube movies, but prefers to profit from it. YouTube offers them the possibility to profit from the advertisements on the video page and shows a little banner, saying Lionsgate Entertainment owns the movie.

Indirect profit

CBS, Universal Music, Electronic Arts and some other participating companies won’t make millions of dollars from this unconventional advertising program. Since the ads only appear on a fraction of all the YouTube videos and most of them hardly track a hundred views. But it’s not so much about direct profit here, but more about indirect profit.

With the media companies allowing mash-ups of content they own the copyright of, fan subcultures can flourish. Every YouTube user can create his own trailer of his favorite movie or give the storyline a twist. Some become real hits. So while the media companies are making a few pennies from the ads directly, they indirectly boost sales via web hypes.

Not everybody is convinced

Not all of world’s media giants are convinced by YouTube. Time Warner and Murdoch’s News Corporation are willing, since they acknowledge testing the new advertisement model, but still a bit afraid. Disney and NBC Universal prefer to see visitors of illegal movie pages automatically forward to their own videos.

But the worst and most old-fashioned of all is Viacom. They’re still busy lining up the 1 billion dollars copyright infringement case against YouTube. If the company wins, the billion dollars might compensate some of Viacom’s losses on sales. But what about the future? How will they boost sales in five years? They’d better start to get used to the new age and profit from it, just like some of their competitors do.

I hope you like that post!

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cbs, disney, electronic arts, lionsgate, nbc universal, news corporation, time warner, Viacom, youtube

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Get into Disneyland for free with Google Earth

Written on June 5, 2008 – 5:03 pm
Ernst-Jan Pfauth, editor in chief

The official Google blog welcomed another big shot to its list of guest authors: Jay Rasulo - chairman of Walt Disney Parks and Resorts. He had a fun announcement to make, packed in some slick PR language:

Last May, Eric Schmidt and I met to talk about The Walt Disney Company’s focus on technology. We started to explore innovative ways we could work together to bring one of the world’s most magical destinations to Google Earth’s millions of users… and how our guests could be a mouse-click away from visiting the place where dreams come true.

So Schmidt and Rasulo sent their employees to work, and within a month, a new feature within Google Earth has emerged: flying through Disneyworld. Every theme park has been copied into detail. So next time you want to go to Disneyland, you can plan exactly which roller coaster you want to see first. As Disney also took care of attraction descriptions, videos, photos, links to menus, event calendars, tickets, and reservations.

disney, disneyworld, google, google earth, travel

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