CreativeCrowds knows the power of crowdsourcing
Written on March 20, 2008 – 12:45 pm
Ernst-Jan Pfauth, editor in chief
If you came here from Digg it would be great if you could actually Digg us too! Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views. Well, actually six questions, since we also ask the start-up to who he or she is passing the mic to.
This time we’re interviewing Rutger Docter from CreativeCrowds. That’s a Dutch startup that is fully committed to crowdsourcing. Their mission is to help companies and institutions engage the power of crowdsourcing. So they help companies embracing the social influence of their customer communities. Last week they received funding from the Dutch Creative Industry Fund, enough to keep the start-up going for another year.
How did you come up with the idea of CreativeCrowds?
“During our study at the Free University of Amsterdam co-founder Carl and I had some good discussions about the effect of the social web on companies. On the other hand we were extreme web enthusiasts with a lot of good ideas. During a Google chat (read our (Dutch) blog post about this chat) we discussed some initiatives of idea competitions. Then we had a little ‘eureka moment’: we should connect companies and crowds with good ideas! On a web platform! That will be great! Later on we got inspired by Cambrian House and Jeff Howe, who came with the term crowdsourcing. And that is what we are: a crowdsourcing startup.” (more…)
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