Utilizing the Wisdom of the Crowd
Written on March 6, 2008 – 12:01 am
Eric Bun, business innovation consultant
I guess you all might be familiar with the book of James Surowiecki ‘The Wisdom of Crowds – Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations’. The book elaborates on the value of, and how to utilize the knowledge within communities to foster knowledge, ideas, initiatives and innovation. It starts with a nice example of a lost submarine in the Atlantic Ocean which is found back after all those concerned are asked to bring ideas on the supposed location.
Gradually, more and more organizations are utilizing the wisdom of the crowds and also consultancy and software firms are cleverly seizing up on that development. This week I coincidentally came in contact with people of BrightIdea.com. A company that offers idea management tools to be implemented on corporate websites in order to encourage community members to came up with new inspiring ideas. Although I really believe in social innovation and co-creating with your customer, I think that any idea management tool won’t deliver the continuous adequate innovation process which are companies looking for nowadays. (more…)
I hope you like that post!
Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!
Email
Facebook
Netlog
Linkedin
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
