Written on July 8, 2008 – 12:12 pm
Ernst-Jan Pfauth, editor in chief
Belgian artist Jan Leenders is one of those artists who uses new technology to create an exciting art project. He started @twit2art, an idea that revolves around people sending him messages, which he turns into a 18 x 12 cm art piece. Like this one:
That’s an interesting idea, but it’s getting more exciting - as Leenders rewards the people who reacted the fastest, have to pay less. He writes:
“If you’re fast, it’s cheap. The first twit (thus the first painting) costs € 1. The second € 2, the third € 3 and so on. The price includes everything. Material, packaging, shipping, taxes. Everything.
So the people who made Twitter big - the ones who have the guts and the curiosity to try new things - are the ones who have the opportunity to buy a real Leenders for an affordable price. The piece featured in this article for example, was sold for 11 euros. And this one for only 1 euro.
Eventually, Leenders will make some money out of the project. Making him, says Paul Bradshaw, a true punk capitalist. More and more D.I.Y entrepreneurs find new and unconventional ways of making money, some even by making beautiful things.
Here’s my Twit2art. Update: Leenders has sent me a confirmation, it will cost me 45 euros.
I hope you like that post!
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Written on July 2, 2008 – 11:31 am
Ernst-Jan Pfauth, editor in chief
About a month ago I reported that Belgian newspaper publisher Copiepresse demanded that Google should pay €49 million to compensate for the damage listings in Google News had caused them. A weird case, and not just because Copiepresse can easily prevent these listings. What struck me the most was the old-fashioned attitude of the Belgian media company. Call me naive, but I expected the executives of traditional media companies to be visionary enough to realize Google News brings them nothing but traffic. Was I shocked back then, now I’m really amazed by the next step of Copiepresse: they’re suing the EU’s news aggregator NewsExplorer.
This aggregation service from the European Commission wants to help visitors to grasp cultural differences among the EU by showing articles from all countries concerning the same matter. This unique piece of technology is a bit too modern for the Copiepresse conservatives, who prefer officials that use scissors and scrap books to collect the latest European news - behind closed doors. Just imagine helping out citizens by publicly organizing news.
Forgive me my cynicism and lack of respect for traditional business models. It’s just plain frustrating to see a large media company trying to destroy an emerging world of news and information. Copiepresse fails to see threats to their business models as challenges and tries to keep us in a bygone age of information.
There are only two positive notes here: the court has tossed out the case, based on jurisdictional grounds (so there’s hope for Google too), and what goes around, comes around. A company that only sees threats in the digital revolution, will find itself dismantled in a few deccenia. The only thing that bothers me about that, is the waste of journalistic talent.
Written on April 10, 2008 – 8:30 am
Ernst-Jan Pfauth, editor in chief
Every week we publish an interview with a start-up. We ask five questions, hoping the answers will give you inspiration and new views.
This time we’re interviewing Sam Desimpel, founder of IntroNiche.com. That’s a Belgium-based start-up which helps webmasters and bloggers to find a match for cross-promotion. I absolutely dig this idea, since cross-promoting is a perfect way to reach your target audience…, without spending any money! It reminds me of the good old days in high school, when I owned a humor site and asked other humor webmasters to exchange links. Well, I’ve grown up, and so has the Internet. Read the interview to get to know how it look likes according to Desimpel.
How did you come up with the idea of IntroNiche?
“I used to work at eBay. I had to find low budget and credible ways for eBay to attract clients in various collectibles niches such as stamps, coins, toys, comics and so on. Indeed, eBay also doesn’t like to spend on marketing unless it has to.
The solution was usually a cross-promotion deal between eBay and a local collectibles tradefair and magazine. eBay would eg. promote the tradefair in it’s newsletter and the tradefair would give eBay visibility and a free stand on the fair. They were good win-win deals and I loved doing them.
Finding these deals however took a lot of time. So I wanted to make cross-promotion easier by creating a classifieds marketplace for cross-promotion. IntroNiche’s only purpose is to allow easier cross-promotion for freelancers and small companies.” (more…)
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