Written on April 11, 2008 – 10:24 pm
Boris Veldhuijzen van Zanten,
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Yahoo News is reporting that Yahoo & Time Warner are getting close to doing a deal leaving Microsoft behind. This is far from confirmed but an interesting development in this ongoing story. From the Yahoo! News article:
“The source confirmed a Wall Street Journal story saying Yahoo would receive a cash investment from Time Warner in exchange for a 20 percent stake in the combined Yahoo-AOL business. The deal would exclude AOL’s fading dial-up Internet access business and value AOL at about $10 billion.
A deal with Time Warner and AOL would be part of a multi-pronged strategy by Yahoo in which it would outsource Web search advertising operations to Google Inc (GOOG.O), the source said.”
Many readers will prefer anything above Microsoft when it comes to Yahoo and an acquisition but I’m not sure I actually like the prospect of an AOL/Yahoo merger. Once a market leader, AOL is now known more for its lack of innovation and strategic mistakes when it comes to predicting the future of the web.
AOL has the appearance of a sleeping giant.
At least Microsoft is aggressive…
Written on March 13, 2008 – 1:51 pm
Ernst-Jan Pfauth, editor in chief
AOL is continuing its buying spree by acquiring Bebo. Reuters reports that Time Warner’s Internet division bought the social network for 850 million US dollars, in cash.
Bebo has 40 million users and may call itself no.1 in the UK, Ireland and New Zealand. In the US is has a respectable third place behind MySpace and Facebook.
“Bebo’s dynamic management team recognizes that the Internet is less about destination and more about connecting people, culture and lifestyles,” AOL President Ron Grant said in a statement. I’ll translate it for you: Now we can target the adds of recently bought online affiliate marketing network Buy.at and the widgets of Goowy Media even better! Moreover, we’re catching up with Microsoft again!
One thing is for sure though, thanks to mother company Time Warner, AOL is making a remarkable comeback as an Internet giant.
[WebTipr: David Petherick, United Kingdom]
Written on February 6, 2008 – 2:51 pm
Ernst-Jan Pfauth, editor in chief
Looks like Microsoft woke up AOL with their bid on Yahoo. The smaller rival has acquired two companies in two days. On February 4th they turned a long partnership with widget company Goowy Media into an acquisition and yesterday they bought online affiliate marketing network Buy.at. Both acquired companies are Ads-related, so I think we can say AOL is looking for ways to monetize their free services.
Goowy makes it possible for users to create widgets and monitor them. They also have a gallery of widgets for consumers, who can place them on blogs, social network profiles, desktops and personalized start pages. With the acquisition, AOL secures itself of a division that is a strong force in the widget market.
Buy.at is a network in which advertisers pay its web publishing members only when a click on an ad leads to an action, such as buying a product. It used to be domain redirect service that owned domains like stay.at, download.at, play.at and, officiously, buy.at.
Companies like AOL, such as Altavista, fascinate me. They used to be Internet giants who founded services that learned us to use the Internet. Almost everybody started their Internet adventures at one of these two companies. But now, Altavista seems to have vanished in the search marketing division of Yahoo, yet AOL is still alive and kicking with five acquisitions in 12 months. Probably because their mother company Time Warner sees it like an advertise spin-off of their cable company. Yahoo apparently uses Altavista’s knowledge, but isn’t promoting the brand. The last press info was released five years ago.
One of the few survivors, Yahoo, is now likely to be acquired as well. Strange, for such a young medium, Internet arouses a helluva lot nostalgic feelings.
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