The Next Web

Enough for the conference now, this blog must go on

Written on April 5, 2008 – 5:57 pm
Ernst-Jan Pfauth, editor in chief

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

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Thanks for your great feedback yesterday! I’m really glad to hear that you guys had a good time and were inspired by the speakers and other attendees. Like I said yesterday, this blog will continue to report on European Web 2.0 news. Yet before we continue, I’d like to give you an overview of the posts we’ve written the last couple of days. So you can sit back, relax and relive the conference.

AndUnite.com uses search info to match people

Written on March 8, 2008 – 12:03 am
Ernst-Jan Pfauth, editor in chief

These days everybody is talking about the ‘open’ trend on the web. So do I, since it’s huge. Yet I also notice another trend: finding similar persons. It looks like people finally discovered that the web is an ideal medium to meet like-minded people. Last week I discussed matching service Lovest.at, today it’s all about a German service that turn search engines into meetingplaces: andUnite.

andunite The service launches in an English and German version tonight, and by then you’ll be able to find people with similar interests, based on your search terms. You can sign up (anonymously), install a plug-in that creates a social overlay on Google & Co and the service automatically starts collecting your search terms. The advantage for the founders is obvious: valuable information. Yet what’s in it for us?

I’ve asked co-founder Bernd Storm van‘s Gravesande: “Christian Schmidkonz and me were both frustrated with the boring and lonely process of web search. We thought that it would be always more useful to be able to ask someone who knows something about a problem or question instead of browsing though pages and pages of more or less interesting search result links. We thought that the value of a search term must be much higher than just being used for retrieving links from a database.”

Bernd and Christian were also curious what happened when they’d collect search terms in a profile: “Would the collection really represent our interests or even characters? And would we be able to get to know interesting people if we match our profile with the profiles of others? So, basically we started with an experiment but already with the first prototype it turned out to be a intriguing and addictive tool we created.”

“Most people don’t want to change their favorite search engine.”

They hired Christoph Fuchs, a ‘highly talented’ student, to help them developing the service. Now, it’s all about promoting their special concept. “We have to convince the users every day, that andUNITE offers a unique service which is not only useful but also fascinating and as already mentioned addictive.”

AndUnite immediately reminded me of Jimmy Wales’ plans to build a Google-killing social search engine. So far, people don’t seem to be really excited about Wikia Search. Why would andUnite do any better? Bernd: “Well, Jimmy Wales tries to set up a completely new search engine where users have to participate actively in the so-called social part of Wikia in order to make it lively. With andUNITE we sit on top of Google, Yahoo! or Live. We think that this approach will be more successful because most people don’t want to change their favorite search engine.” (more…)

andunite, germany, search, social search, wikia search

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