Archive for the ‘Inspiration’ Category
Written on May 9, 2008 – 12:45 pm
Boris Veldhuijzen van Zanten,

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Viewzi is a new player in the search engine world. They launched in closed beta at the end of april and have distributed about 50,000 invites so far. Fighting Google just on strength is virtually impossible. So, as most self appointed ‘Google Killers’ Viewzi focuses on displaying their search results more intelligently. First they try to guess what kind of information you are looking for. Is is a term, an image, a person or maybe audio of video content. Then they get a bunch of results from other specialized search engines like Google but also Flickr and Amazon.

Once they have gotten these results they present them in a ‘View’ that is optimized for the kind of content you are looking for. You can easily switch between different ‘Views’ and websites and images are previewed and preloaded so you don’t have to go back and forth between sites trying to find out which result is the right one.
I was skeptical when I looked at their front page. It just looked too black, image rich and bloated. But I decided to check out their video and than made all the difference. The implementation of what they call ‘Views’ is very well done and the idea of browsing through filtered content in their result pages actually sounds cool.
Google, and most other websites, aim to make the search experience as efficient as possible. You search, get results and click away to a destination site somewhere off the Google domain. Viewzi attempts to make the Search experience more than that. If they manage to deliver you will stick around browsing content on their site similar to how you browse through music in iTunes. browsing through beautiful results could be an joyful experience instead of a waste of time.
UPDATE: I have asked for few invitations. If you want one leave a comment and I will send you
Written on May 8, 2008 – 11:00 am
Ernst-Jan Pfauth, editor in chief
One thing I enjoy most about services like Twitter and Friendfeed are the interesting links people post. Whenever I’m in a desperate need of some inspiration, I head over to social bookmarking sites such as Stumbleupon, delicious and some Dutch version. Yet there are more services like this, all offering different ways to present or save interesting finds on the web. Though they’re not that well-known. Let’s change that. Here are sixupcoming tools to share and find interesting links. Start sharing!

Photo by F33
1. Iterasi, save your webpages (private beta)
So you’re now checking out a list of social bookmarking services, yet I can already tell you that not one looks as fancy as Iterasi. It’s a browser-based service that not just saves a link to the preferred page, but includes ALL the information - even links and images. After logging in to Iterasi, you can just scroll through those pages you wanted to save for later. One of the most important advantages is searching through the text. So searchability doesn’t just depend on your tagging skills anymore. For more info I gladly refer to Eric Eldon from Venturebeat , who has published a review.
www.iterasi.com
2. Fleck, annotate the web (beta)
Full disclosure: I’m sitting next to talented developer Lenniez (he’s a good photographer as well) whose actually responsible for this groundbreaking tool. Inspired by Kevin Kelly’s story We are the Web, three entrepreneurs in white suits have started this service that offers you the possibility to note specific places on any web page with a bookmarklet or fancy flash browser tool. Comes in very handy when you are reviewing a website or if you want to point out a spelling error, to name a few examples. I specifically use it to enrich my links on Twitter (example of the Twitter integration here).
www.fleck.com
3. Socialmedian, social news aggregator (private beta)
New kid on the block by Jobster founder Jason Goldberg that got some blog coverage last month. It’s a social news aggregator which allows you to clip interesting stories. Browse through various News Groups and share relevant links with other news group members. Perfect for folks who want tips from like-minded people. Read the review by Mashable’s charming Kristen Nicole to learn more about this service. Oh and by the way, according to our UK WebTipr David Petherick, it “might be a next big thing”.
www.socialmedian.com
4. i-Lighter, save parts of the Internet
Remember that yellow marker you used in high school and university? Well, I certainly can recall hours of highlighting important stuff in my textbooks. Now there is a digital equivalent to mark text and images you want to save or share. Just download the Windows or Apple desktop app and relive that yellow marker experience for your social bookmarking convenience. The traditional press - such as The New York Times - love this service, probably because the yellow highlighter is such a familiar tool. They’ve probably ignored the useful Twitter integration, as they didn’t use that in highschool.
www.i-lighter.com
5. Bemba
The two kind guys from Bemba aim for people who don’t why complicated services, they just want to get the job done. After these people have installed the Bemba plugin — there’s no bookmarklet — they can share anything entertaining they find on social networks with just two clicks. I interviewed the CEO Aaron Peters a couple of weeks ago and he told me that “Bemba provides the easiest way to share web content with friends, on any social network or (micro)blog. This way we make the web more fun.” So they’re basically competing with the Share option of Facebook. Read the rest of the interview for more info about this challenge for Bemba.
www.bemba.com
6. Instapaper
Instapaper helps you to get rid of the ‘2read’ tags in del.icio.us by offering a simple bookmarklet and even simpler website. Developer Marco Arment left every fancy function out and focused just on the basics: temporary storage for long articles. Therefore, the site is easy accessible - even with my crappy mobile phone and iPod Touch. After I wrote about Instapaper on April 1, I started using it a lot and browsed to the web page every Saturday for some serious reading.
www.instapaper.com
So that’s it for the new and upcoming sharing and saving tools. Now it’s up to you — which service will you use? Or did I forget your favorite one? Please share it in the comments, so we can create one helluva alternative social bookmarking list.
Written on May 7, 2008 – 7:41 pm
Boris Veldhuijzen van Zanten,
When the iPod was becoming popular a few years ago and other manufacturers started to realize they were missing out on a huge opportunity there were frequent (daily!) reports of the next ‘iPod Killer’. Eager to find out what innovations were being made we checked them all out. Generally it didn’t take more than a few seconds to realize that the moniker ‘iPod killer’ was born more out of wishful thinking than true product innovation. The Zune, and countless other iPod rippoffs, came and went. But as we know now, nothing could kill or replace the iPod.
Then came the iPhone. And yes, again there are several companies announcing their own ‘iPhone killer’. Research in Motion, maker of the Blackberry, is secretly (but not TOO secretly) working on something they call their iPhone Killer. The Verizon Voyager is another example of a phone branded as the iPhone killer. But one look is enough to know it isn’t. And HTC was rumored to be working on their own ‘iPhone killer’.
Yesterday HTC unveiled their HTC Diamond. And I must admit: it looks pretty cool.
You might even say that the interface looks slightly cooler and more futuristic than what the iPhone currently offers. The interface is completely dynamic and fluid. Screens blend into each other with great effects. The weather screen doesn’t just display a static image of the sun or a few clouds but actual moving images of clouds or even a thunderstorm.
I’m not claiming that this will be an iPhone killer but I can image a lot of Windows users who don’t want to switch to Apple products being very happy with this gadget. Check it out yourself:
Written on May 7, 2008 – 9:26 am
Ernst-Jan Pfauth, editor in chief
Next Webtipr David Petherick advised me to start using Naked a few weeks ago. That’s a small British start-up in private beta, which aims to give users a better way to communicate with people they really care about than the dozens of other social networks do. It allows you to communicate more freely, in private. Tools are status-updates, private messages and group messages. To me it looks like they’re trying to be a combination between Twitter and e-mail, aimed at a crowd who doesn’t know what Twitter is.
So Naked is into communication and you can tell by the way the team communicates with its users: friendly, open and no-nonsense. They know how to create the feeling of a connection with the service, sort of bonding 2.0. The ultimate example would be the email I found in my inbox a few minutes ago:

The Naked team
Being Naked is all about being open, even if that means sharing not-so-good news. Our start-up has run out of cash. Just weeks before opening up the service more broadly and igniting the buzz…
However, we haven’t given up the faith. We will need to regroup, see who’s still on board, and work out a way forward. In the meantime we’ll do everything possible to keep the service going.
We’ll update you when we have more news.
That’s what I call REAL transparency. And why wouldn’t they be? There are plenty of start-ups that keep their mouth shut while they slowly sink in the deadpool. How is that helping them? By sending out this email they get (1) attention from the press, (2) sympathy from their users, and (3) street credibility - because this really is pr 2.0.
Update: David has ten invites for you to see whether Naked works for you. Drop him a line: david@also.cc
Written on May 6, 2008 – 2:24 pm
Boris Veldhuijzen van Zanten,
Good chance you already know that though. It is a well known fact that Steve Jobs only collects $1 a year as CEO of Apple. But don’t be too sorry for him! The board has awarded him with his own 60 million worth private jet and enough options to make him(self) a billionaire.
But there are some technology CEOs that make a lot more than Steve Jobs, and you. Take for instance Ed Zander, the former Motorola CEO who left the company a few months ago made $17.3 million 2007. Seems like a lot compared to Google CEO Eric Schmidt who, just like Steve Jobs, only made a $1 salary in 2007. The same goes for Google founders Larry Page and Sergey Brin by the way. Schmidt did recive $478,662 in “other compensation” which was mostly spent on personal security. Steve Ballmer’s 2007 salary was $620,000 with a bonis of $650,000 and an additional $9,821 in “other compensation”.
Guess HIS personal security was cheaper.
For a nice overview of what High Tech CEO’s made in 2007 check this slideshow on Network World:
What network CEOs really make
Written on May 4, 2008 – 1:29 pm
Ernst-Jan Pfauth, editor in chief
It’s Sunday afternoon, why wouldn’t I cover another Twitter application? Especially since this one actually seems pretty useful. It’s called Bkkeepr and helps you to keep track of the books you read. Although statistics show that the number of people reading books is falling drastically, web professionals generally like to read a book or two. This blog even has a monthly Booklist 2.0 series by Martin Kloos.
Tracking the books you read has always been a popular activity. Amazon has some tools for it and Blippr partly revolves around updating your digital bookshelf. First of all, you probably like to show off a bit with your amazing list of classical masterpieces. Moreover, your book collection says something about you.
So it’s good news that somebody has created a simple way of tracking the books you’ve read. For now, it’s in some sort of stealth beta but after a while, it’s just a matter of sending the ISBN number to @bkkeepr. Also, you can post status updates about the page number you’ve reached and ‘bookmark’ your favorite parts in the book. So long for dog ears…
Bkkeepr is a project of booktwo.org. A blog by James Bridle that exists to “report, catalogue, investigate, stimulate and debate the future of literature”.
Oh and for the showing off part? Bkkeepr offers a widget too…
Written on May 4, 2008 – 10:42 am
Ernst-Jan Pfauth, editor in chief
Keeping track of blogs like The Museum of Modern Betas and KillerStartUps sometimes drives me nuts. How many new start-ups could there possibly be? Everyday, another fifty seem to launch. So obviously, when you’re building a start-up of your own, getting attention is vital.
And this is the point where Lauren Nash from Sososher corrects me. She thinks “a big percentage of the success of a web start-up, among many others, is based on traffic.” Her start-up is at the beginning stages of design and construction. Nash: “We thought rather than do a Beta or Soft launch, we would start to generate traffic before the website has actually been launched.”
So she and the rest of the team created one fancy page that certainly creates high expectations.

The news reporter desk includes all kinds of gimmicks, focused on two things: impress you with eye-candy and persuade you to sign up to a newsletter or social network group. We don’t know anything yet, only that this English start-up will “change the way you shop online”. But it MUST be something cool right?
So although there’s still nothing going on here, I’ve posted this article to inspire other start-ups out there. Find ways to stand out, it absolutely works. If you asked a Next Web conference attendee which presenting start-up they can remember, he or she would probably mention Soocial. Why? Because they created a hilarious campaign around lost-glory star David Hasselhof. That’s how easy it can be. I’m sure you can mention another example?
Written on May 2, 2008 – 1:00 pm
Ernst-Jan Pfauth, editor in chief
Sometimes you just need a break. So do I. Then I either persuade a colleague to play some soccer in the hallway, or press the Stumble button. This afternoon I chose the latter and ended up at TwittEarth, a rather smashing visualization of the Twitter public timeline.

It’s a mash-up by Digitas France SA, who created this Twittearth for fun. Although I don’t question their motives, creating a Twitter mash-up seems like the perfect free publicity PR tool these days.
Just ask somebody to develop a 3D engine (Papervision), use an API for the geolocalization service (Yahoo!) and find some fancy icons (Fasticon). The result? Some heavy coverage on world’s largest tech blogs:
Keep that in mind, all you web design agencies out there. Don’t spend your money on ads, just go creative with Twitter and let the blogosphere do the rest.