Personal archive
Written on July 24, 2008 – 11:53 am
Simone Brummelhuis, writing about women on the web
After the successful search for a mentor for Chloe Holding of Habinki here on thenextweb, I have been approached by several young entrepreneurs in London, looking for a mentor themselves. One of them is Dom Fendius, founder of Stitsh.com. Read the eight questions and answers below to let me know!
1. How did you come up with the idea of your start-up?
The idea for Stitsh.com came up when I left my job in the city last year. I’ve always wanted to start my own business and fashion is something I’ve been interested in for a long time. When I look for new clothes I like to use other people’s style as an inspiration, and will often look at what people are wearing on the streets or in photos online. I thought it would be brilliant to combine this with the power of the internet and allow people to be inspired by photos of stylish people and instantly buy the clothes they like.
> (more…)
I hope you like that post!

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Written on July 17, 2008 – 9:27 pm
Simone Brummelhuis, writing about women on the web
If you’re running a start-up and haven’t heard of Seedcamp before, you’d better take a minute now to read this article. Seedcamp is a much-applauded week-long program for young entrepreneurs from the Middle East, Africa, and…, Europe. That means you can participate as well. From September 15 through 19, London calls you.
So why should you go? At the end of the week - filled with workshops and presentations-, Seedcamp will invest up to 50K Pounds for a 10 percent stake in each of final five teams and provide ongoing mentorship and support for three months in preparation for the companies’ formal rounds of financing. Last year’s winners included Zemanta, an excellent blog service we use at The Next Web as well.

CEO and co-founder of Seedcamp is Reshma Sohoni, who used to be a banker at 3i. Her business partner is Saul Klein from Index Ventures. They raised capital from a number of informal investors last year.
As the editor in chief of The Next Women, I’m glad to see that the advisory board has many female internet heroes: Sherry Coutu, an early stage investor, Sara Murray, founder of Buddi.co.uk, Bindi Karia of who runs the UK Startup Accelerator Programme of Microsoft and Lori Vokes, Operation Director of Cisco.
If you feel you’re a bright young mind with a game changing start-up, you have the change to be one of the twenty start-ups to participate in the program. That is, if you make it through the application procedure. Not ready yet to go all the way to Seedcamp? Then try the Seedcamp event brite taster events. Here you may find the right team mates that get you going!
Written on July 4, 2008 – 10:37 am
Simone Brummelhuis, writing about women on the web
The Netherlands welcomes its first online TV network for professionals in the fields of internet, media and communication industry. Co-founder Ronnie Overgoor announced the channel Blueshots.tv earlier today. Programs will include recent affairs show ‘View the news’, and GURUS, which consists of interviews with gurus by our co-editor Boris.

During another show, called SHE, female entrepreneurs will be interviewed about their ambitions and careers. Marianne van Leeuwen, founder of Sisteract.eu and undersigned will present the program.
All programs will be available on the web (YouTube) and mobile as of October 2008.
Written on June 24, 2008 – 11:58 pm
Simone Brummelhuis, writing about women on the web
Some weeks ago I called for mentors to help founder Chloe Holding with her online bikini site Habinki. I received numerous replies of experienced entrepreneurs. Some via blog comments, like Mike Butcher from TechCrunch UK, others via email. I wondered how Chloe had managed so I decided to ask here how she experienced the whole mentorship process.
How did you find the response for the request for a mentor?
“I found the mentoring trial interesting, but also incredibly time consuming and I have found it hard juggling a lot of priorities at the moment.”
What did you get from the mentorship till now?
“I think that one gaines a lot of experience and information from every conversation that one has. Certainly just hearing about people out there who have done something similar and lived to tell the tale is incredibly valuable. I certainly enjoyed hearing about other entrepreneurs and the businesses they have managed to establish.” (more…)
Written on June 17, 2008 – 1:34 am
Simone Brummelhuis, writing about women on the web
This week a new media campaign around the negative representation of female CEO’s in The Netherlands will be introduced. And you know what? It will use the social web to its fullest. Female Internet Hero Shula Rijxman, Chief Commercial Officer at IDTV, is the brain behind the idea. In short: the CEO will become a SHEO and will be brought to life and as a consequence the negative representation will become positive representation! 
First, a guerilla marketing action is planned, which is - by the way - not so guerrilla when you announce it first. During this wild action, parking spots of companies’ VIPS’s will be ‘reserved for SHEO’s’. After that, some traditional advertising will take place presenting the SHEO to the public. Also, at airports SHEO business lounges will be opened. Lastly, drama series will be produced about the worklife to the top of 3 SHEO’s.
Internet will come into play in combination with these drama series. At social networks like Hyves, Linkedin, Facebook, Xing and the one you have, these three SHEO’s will submit their profiles. And so they will be brought to life. If you want to contact them, an editorial board will impersonate the SHEO’s and answer your questions. (more…)
Written on June 5, 2008 – 12:02 am
Simone Brummelhuis, writing about women on the web
Yesterday, I read in the press that Queen Elisabeth has urged Kate Middleton, Prince William’s bride to be, to get a proper job. Without having decided exactly what she wants to make a career in, so the story goes, she won’t be a viable candidate to take over the Queens position next to Prince William in the future. Her current work is obviously not a serious job according to the Queen. The Queen believes in a modern Monarchy and feels very strongly that the Royals should be leading by example.
Kate announced last September that she was giving up her job as an accessories buyer to become a photographer. She has been working and taking pictures for the website of party company Party Pieces since. That company was founded by her parents, Micheal and Carole Middleton in 1987 and is the UK’s leading online and catalogue party company.
That makes Kate the daughter of a Female Internet Hero, co-founder Carole Middleton. And when Kate takes over the company as a CEO, she will be a Female Internet Hero herself, and thus, leading by example. Just what the Queen wants. But before that, Kate may need some work experience in other internet companies.
I am sure there are many companies interested, but I would love to have her on board in one of my ventures. So the question is: Kate, how can I get in contact with you to offer you a job in the Internet Industry? To offer you the possibility to become a role model als Female Internet Hero yourself?
Or maybe you, as readers, know someone who knows her and so on? I am curious to know whether the six degrees of separation works in this respect? Anyone?
Written on May 29, 2008 – 12:09 am
Simone Brummelhuis, writing about women on the web
Last week I attended two events in Amsterdam specifically aimed at women. What I took from those events as a message is interesting for men and women. At Diversity, a network event for professional women, female Internet hero Nancy McKinstry held a very clear and interesting lecture about her Wolters Kluwer, which generates 50% of its turnover of 3.4 billion from online products.
She concluded that because of macro trends affecting the information industry, all Internet and media companies need to deal with diversity. In 2025 Internet users will be diversified, mainly consisting of female information users and aging information users. And they use the information in a different way, other than all the white, geeky, male, young Silicon Valley whizkids may think! So try to get inside the brains of these women and senior citizens, try to understand the information gathering and buying habits of these groups.
A solution to the issue is to support this notion of diversity and to let those target groups jump on the band wagon of the Internet companies by letting them become part of the team. A company like Apple understands this trend; it may be the reason why it has appointed Andrea Young of Avon, the beauty power house to its board.
Another company which may have seen the start of a light in this issue is Microsoft. After my comments about the Dev Days and their lack of female speakers, I was invited to a small Women in Technology booth that was set up this year for the first time to try to meet the 2% women that visit this event. Female Internet hero Astrid Hackenberg, founder and CEO of Class-A and Jacqueline van der Holst of Avanade were invited to welcome other, younger developers, let’s assume the female CTO’s of the future. Here too, the notion of data being used differently by a diversified group led to solution of a diversified team.
But are enough internet companies taking this diversity trend into account in setting up their team?
Written on May 23, 2008 – 4:27 pm
Simone Brummelhuis, writing about women on the web
Visibility is a major thing for start-ups, and one thing to be able to get that is to pitch your company in an event or for an award. Winning an award means media coverage, some times real money and access to investors. There are several competitions in which a start-up can submit its business. Strangely enough, there is no website which lists them all in an overview.., so I had to do some research on the web in order to come up with the following suggestions.
I want to create a complete list of awards here. So if you know of any other awards, please comment on this post so I can add it to the list.
Upcoming competitions
- Accenture Innovation Awards - Dutch companies in media, entertainment or communication that started in the last 3 years can participate.
- The Strands awards - competition for early stage international startups in the area of recommendation technologies with a very appealing price of $100.000.
- CNET Networks UK Business Technology - this competition has some 17 prestigious awards for UK business technology innovators. Final deadline to submit applications is May 31, 2008, but maybe it is enough to become the IT Community Hero of the Year.
- The Startup Awards major competition for UK start-ups in October 2008.
- Vodafone Mobile Clicks for mobile start-up companies to develop new, innovative, creative and technically viable mobile internet products and/or services. Date to be submitted June 25, 2008. Awards during Picnic in October 2008, Amsterdam. Awards of Euro 100,000.
- Google Android Competition, with total monies available of USD 10,000,000.
- Web Marketing Web Awards, in 96 categories, including best websites, to be submitted till June 15, 2008.
- Startup Awards in the UK, including the Online Startup of the Year, Young Entrepreneur of the Year and Innovative Business of the Year. Deadline entry 4 th July 2008.
- London Technology Fund Competition, for potentially high growth seed, start-up early stage technology companies, based in London. Price from 100,000 till 1M Pounds sterling. Deadline 30th June, 2008.
- DEMO GOD AWARDS and the DEMO People’s Choice awards.
Completed competitions
Make sure you set your agenda for next year awards.
- Blackberry Women in Technology awards - Female internet hero Professor Lizbeth Goodman of the SMARTlab Digital Media Institute was named the BlackBerry outstanding woman in technology, while Beatriz Alonso Martinez of Avid Technology Europe Ltd was awarded the ‘Best use of technology within the multimedia industry by a woman’.
- The First Women Awards - UK competition created to acknowledge women who are pioneers in business. Female internet hero Fru Hazlitt, former Managing director, Yahoo UK and now CEO of GCap Media, was one of the price winners in the past.
- 2008 Fast Growth Business Awards - Margeret Manning, CEO of award winning digital communications agency, Reading Room won the Female Entrepreneur of the Year Award 2008.
- Broos van Erp Price, A Dutch ICT competition with an award of euro 50.000.
- UK Internet Industry Awards
- The Webby Awards, recognizing outstanding Websites in 65+ categories!! Ans also a Webperson of the Year. The Oscars of the Internet.
- Startup Camp, arranged through Speed Geeking sessions during the Camps in SF, London, with an impressive attendee list.
- Plugg Start-up of the Year Award, with the European Focus on web 2.0
- Innovation and Technology awards for Swedish startups.
Tech conference competitions