Attentio launches v3.0 of brand monitoring tool, adds funky visualizations
Written on October 13, 2008 – 7:35 pm
Robin Wauters, Next web enthusiast & Plugg organizer
Attentio, a Brussels-based company who’s actively rolling out its market monitoring software for customers around the world, has updated its flagship product Brand Dashboard to v3.0. The Attentio Brand Dashboard product is used to monitor and analyze social media such as blogs to provide comprehensive real-time insight into consumer behaviour and attitudes.
TechCrunch France’s Ouriel Ohayon was quick to report on the news this morning and also referred to Attentio’s trend search engine Trendpedia.
Here’s a quick summary of the new features:
- ‘Brand Mapping’ technology
- An automated blog ‘influence’ ranking
- Easy project set-up wizard
- Significant increase in sources including new sources like Twitter
- Live Search capability to create charts on-the-fly
- More country classification of sources enabling greater regional breakdown of results
The first feature, the ‘Brand Maps’, is definitely the most interesting one and has been focused on in a second blog post from the company, offering more details.
According to the company, Brand Maps has the potential to completely disrupt the Market Research industry, although they’re more interested in setting up partnerships and working together with the traditional market research companies.
The feature automatically maps the relationship between brands and conversation topics online. It basically takes data (from tracking conversations in traditional and social media) and then plots that information using a statistical technique known as multidimensional scaling (MDS).
Visualizing data in this way provides a view of a brand’s “conversational universe”, as the company puts it.
I’ve embedded an example visualization about the US presidency election, which was also used in their post, below.
(Disclosure: I have consulted for the company in the past, but have no financial interest)
I hope you like that post!
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By Jamie Riddell on Oct 14, 2008
This looks an interesting product. The request for more information form needs some more work though [if you are reading] - filled it in twice, and not sure if they got it…
[Reply]
By Simon on Oct 14, 2008
Dear Jamie,
I will look into what is wrong there. Do you mean the form on the front page?
Regards,
Simon McDermott
CEO, Attentio
[Reply]
By Jamie Riddell on Oct 14, 2008
It was this page https://dashboard.attentio.com/setup/account/request
Jamie :-)
[Reply]
By Jon McLennan on Oct 16, 2008
Jaime,
There was indeed something wrong with the account request form. It has been fixed. Unfortunately, we did not receive your information. Please fill out the form again and I will ensure the correct people get the information.
Regards,
Jon McLennan
Software Development Manager
Attentio
[Reply]