Advertising ROI, how do you maximize it?

Written on October 12, 2008 – 1:57 pm
Mircea Goia, Next Web US Webtipr

For some of us it’s a no brainer what kind of advertising has a better ROI (Return on Investment). We all know it’s online advertising, right? But there are enough people - especially marketing executives in big corporations - who are not that convinced yet. To say it with the words of Mick Jagger, “old habits die hard“.

Now, I am not saying anything to try to convince them. I’ll let Gary Vaynerchuk do this. He’s way better at explaining it and he does it in an entertaining manner too. Definitely worth watching.

I hope you like that post!

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

Gary Vaynerchuk, marketing, online advertising, Rate of return, roi, social media

About the author: Mircea Goia was born in Romania and emigrated to US in 2005. He lives in Phoenix, AZ and works as web developer. His is involved in several online projects and one of them is MyTestBox.com. Mircea shows a keen interest in commercial Web development such as social networks, viral marketing, e-commerce, online video (and filmmaking). He can be reached on his personal website (for suggestions, news, tips).

Post that could be related to this post:

Booming Russia: advertising spending increases by 73%

The online advertising market in Russia is a good business to be in: it has been estimated at $260 million in the first half of 2008. This is an increase of 73 per cent compared...

AOL’s advertising division heads to Europe

AOL used to be world's largest walled garden. Yet shortly after they were incorporated by Times Warner, the walls collapsed and the majority of garden visitors left. But during the past few years, the gardener...

Study Shows Brand Building Online Works

A study commissioned by The Internet Advertising Bureau and completed by Internet market research firm Nielsen Online has demonstrated the strength of brand building online. The study measured the impact on Kellogg's Sultana Bran by tracking...

2 comments to “Advertising ROI, how do you maximize it?”

By Ole Bülow on Oct 12, 2008

He has a really great way of saying it and its so true.. but also remember the other meaning of ROI: Return On Involvment.. ;o)

[Reply]
By Patrick de Laive on Oct 12, 2008

So true. In a previous post here on The Next Web, I discussed this as well, although I do thing that on short time ad budgets will go down. Medium term, companies will spend more money online.
Gary is so true! (at least lets hope he is :) ).

[Reply]