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Ask.com first giant to copy alt search engines

Ernst-Jan Written on October 6, 2008 – 11:59 am
Ernst-Jan Pfauth, editor in chief

At the San Francisco Altsearchengines.com meeting last April, the general opinion was that without those alternative engines, there would be little innovation in search. No new frontiers would be explored. Those search start-ups come with new algorithms, smart crowd source approaches, and different UI’s. But in the end, aren’t these engines just inspiration for the big guys who can copy the improved ways of searching withing a few months?

If you look at the new Ask.com, you’d say this is true. Although some say it looks like Mahalo, you can also state the engine has adopted several typical alt search engines features like:

  • Clustering of results: if you search for Obama, you’ll get a short description, picture, and links to the Official Site, films, music, Wikipedia, and the senatorial site.
  • Related Searches. In the case of Obama his running mate, wife, and main rival.
  • A collection of thumbnails with Obama’s face


My guess is that this will mark the beginning of a copy trend. Every successful alt search engine will see its main USP being adopted by the major search engines.

I hope you like that post!

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About the author: Ernst-Jan is blogger and co-organizer of BLOG08, who previously worked in New York to cover news at the United Nations. Next to writing, he's also a singer in the band Christina Five. Follow him on Twitter or read his personal blog Dutchproblogger.com .

2 comments/trackbacks to “Ask.com first giant to copy alt search engines”

  1. Oct 21, 2008: “Outsourcing to China and failed auction killed Bloglines”

    [...] moves, anyone can tell that it’s aiming for a larger share in the search market. Mainly by adopting technologies that several alternative search engines have successfully launched (e.g. related searches and [...]

  1. By tdaze on Oct 6, 2008

    but they have always had the related searches, bios and images/video. If that’s the case, who’s copying who :) but seriously, it looks like they have just started doing a universal ranking to the content that used to be on the right and left side of their page. Now that said, if they come out with a coverflow-like image search next, i’ll retract everything I just said :)

    [Reply]

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