TechCrunch’s content finally got the design it deserved
Written on August 27, 2008 – 10:00 am
Ernst-Jan Pfauth, editor in chief
World’s largest and most influential technology blog TechCrunch finally got the design its content deserved. When I was introduced in the world of tech last year, I was surprised by the amateurish looks of the top blogs. The only one who did it for me was ReadWriteWeb, with its clean, red, and well-thought over lay-out.
But now that has changed. With the redesign, the ads have been tamed - orderly structured at the right and top -, the network links better highlighted, and - most importantly, TechCrunch has adopted the magazine style. No more endless texts, but short excerpts on the frontpage. By choosing this approach, TechCrunch’s design becomes more accessible for less web-savvy people who aren’t used to the overabundance of text. Maybe we should consider that at The Next Web as well.
(I’m not the only thinking this, I guess after RWW and TechCrunch adopting the magazine lay-out, more blogs will follow)
Here’s a short overview of Techcrunch’s design during the years:
TechCrunch’s first logo dates from 2005
The design on the left lasted till May 2006, its succeeder wasn’t really never popular. Although it was the design which served TechCrunch during its big break-through.
I wonder what Mike Arrington has to say about the new lay-out (this is what he said about the green move).
I hope you like that post!
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The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
By Patrick de Laive on Aug 27, 2008
I like the redesign. Love the magazine style. It will for sure get them a lot more pageviews.
Michael, Erick, Hetaher and the rest of the TC team, chapeau!
[Reply]
By Robin Wauters on Aug 27, 2008
@Patrick: the key term here is pageviews. I actually liked the fact that I didn’t have to click all the time, or open articles in new tabs to read the whole thing.
Ah well.
[Reply]
By Boris Veldhuijzen van Zanten on Aug 27, 2008
Hmm, makes me look forward to the new design of The Next Web Blog…
[Reply]