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iPhone activation causes problems: 6 hours wait in Amsterdam

Ernst-Jan Written on July 11, 2008 – 5:54 pm
Ernst-Jan Pfauth, editor in chief

Your blogger waisted six hours of his life on a friggin’ phone today. The only Dutch operator that offers the iPhone 3G couldn’t handle (Dutch link) the data load the activation process required. The result? Every single iPhone had to be registered by calling up the T-Mobile headquarters. When you take in account that all the iPhone-selling stores had to do this, you won’t be surprised to hear that waiting times to get a hold of a T-Mobile HQ employee were as long as 80 minutes. That crisis resulted in a very bizarre daily schedule for me:


The line at T-Mobile store, hope you dig my yellow shoes

7 am: Getting up - jumping on my bicycle to go to Amsterdam’s largest T-Mobile Store in the Kalverstraat.
7.30 am: Arriving at the store, a forty-year old Apple fanboy hands me a coffee. There are around 30 people waiting.
8 am: Store manager hands out numbers, there are only 35 iPhones available. Just enough for the people who are already waiting. I have number 24.
9.30 am: Store opens: first lucky seven enter the store.
9.35 am: System crashes. From now on it takes around 90 minutes per customer.
11.00 am: Most of the people who were part of the first round have left the store. 28 people and I realize we’re here for quite a while. Especially as T-Mobile employees help out four friends who have just arrived. When customers tell the store manager this, he acts like he has no idea of what’s going on.
12.15 pm: The store manager now makes the same mistake and helps out a friend of his. He then disappears.
1.00 pm: Finally! There’s my number. Let’s buy that shiny object.
1.45 pm: I’m lucky since the guy who sells my iPhone manages to reach T-Mobile HQ pretty fast. It only took me thirty minutes to buy the phone. Pity that I had to wait for five hours and thirty minutes to do so.

British O2 operator has also failed

O2 also suffered from technical glitches - causing waiting lines of 90 minutes. Mobile Computer interviewed visitors no. 2 and 3 at the London Regent Street Apple Store - who left early because the whole buying process took to long:

Update: there’s a new gadget around, called the iBrick.

I hope you like that post!

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About the author: Ernst-Jan is a blogger and journalist, who previously worked in New York to cover news at the United Nations. Next to writing, he's also a singer in the band Christina Five.

8 comments/trackbacks to “iPhone activation causes problems: 6 hours wait in Amsterdam”

  1. Jul 29, 2008: Online Financial Times readers increasing, fast!

    [...] my way to work, like many others I actually like to read from paper. But I guess that the Kindle, iPhone and other E-paper gizmo’s will be making digital newspaper reading more convenient in the [...]

  2. Aug 26, 2008: T-Mobile sold only 120,000 iPhones in Germany, Holland, and Austria

    [...] their incredible inefficient way of selling the iPhone - 6-hours waiting times and shop-assistants who sell to their friends first - T-Mobile has sold 120,000 of those shine objects since July 11th. T-Mobile CEO Hamid Akhavan [...]

  1. By Reinier on Jul 11, 2008

    Looks like apple fucked up on all areas today. MobileMe is working like shit, iPod Touch update 2.0 download takes forever (like 3+ hours), iTunes store is unavailable and apparently it takes forever to buy an iPhone (if you’re lucky to even get one)… I think Jobs is yelling himself a heart attack somewhere in Cupertino :-)

    [Reply]

  2. By Travis Choma on Jul 11, 2008

    Heh, we had almost identical experiences, I arrived at the Kinkerstraat at 7:30 and was able to take mine home about 13:30, was number 11. The only difference was on the Kinkerstraat they were a lot more reasonable after 10:30 or so they photocopied everyone’s id’s and let us go home, and they called back later in the day when it was ready. They had 19 in stock, not much of a launch! :-).

    [Reply]

  3. By Jan on Jul 11, 2008

    Well, you guys should have headed to the PhoneHouse at the van Baerlestraat. There was nobody at 0900 when they opened their doors. Not a single perosn expect me. Incredible…

    [Reply]

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    [Reply]

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    [Reply]

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    [Reply]

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