Boolify helps children figuring out search
Written on May 3, 2008 – 2:09 pm
Ernst-Jan Pfauth, editor in chief
If you came here from Digg it would be great if you could actually Digg us too! Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

You’ll probably recognize this. My less web-savvy friends are sometimes really surprised when they see me searching for something on the web. They had no idea one could do it so fast. Yet what I’m doing is not that special, e.g. using terms like AND or NOT. For them it’s one of the many mysteries the new digital age brought along.
The people behind the Boolify project stumbled upon a similar problem. Teachers and librarians told them they had a hard time teaching kids to search. Which actually surprises me, as I had figured kids pick up new technologies pretty fast. Anyhow, Boolify has developed an overlay service on Google’s “Safe Search STRICT” technology that illustrates the logic of search, using colored puzzle pieces. These visual cues help children to create a mental model of the search they’re performing. Eventually, it should learn them how to sift information from all the web noise.
So imagine you’re an English kid from Birmingham, looking for a playground. Yet you’re afraid of dogs and totally dig the swing. So you start using Boolify. But after the first keywords, only stores that sell ‘playground equipment’ keep popping up. Apparently they know their SEO. So you exclude them as well. This is how it will look:

Thanks Charles Knight from Altsearchengines for the tip.








The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show of, the future of the Web. (
2 Responses to “Boolify helps children figuring out search”
By Patrick on May 3, 2008 | Reply
For all your less savvy friends who like to search like a pro… http://soople.com was invented for mommies about 4 years ago.
One of the problems is that these sites just don’t stick. People will go back to Google although better alternatives are at hand.
By Ernst-Jan Pfauth on May 3, 2008 | Reply
i think you’re right Patrick. But i do believe alternative search engines shape the future of search. They’re like pioneers.