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» Brand Hijack - a video review

Brand Hijack - a video review

eric Written on March 17, 2008 – 12:50 pm
Eric Bun, business innovation consultant

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At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!

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About the author: Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web and e-business strategies, deploying social innovation and aligning business innovation to strategic objectives. Eric is graduated at the TU Delft on the subject of managing Communities of Practice in 2007. He has interest in deploying new (e-)businesses and is happy to be involved in relating topics such as co-creation, brand hijacking, e-marketing and innovation strategies.
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  1. 5 Responses to “Brand Hijack - a video review”

  2. By Martin on Mar 17, 2008 | Reply

    It’s a great book, and a great video. Good to see you mastering your video editting skills for our little project later on :)

  3. By Carl on Mar 21, 2008 | Reply

    I like the book too, but your trailer rocks!

  4. By Eric Bun on Mar 21, 2008 | Reply

    Thanks a lot!

  1. 2 Trackback(s)

  2. Apr 23, 2008: Filling the experience gap; aligning virtual with physical customer experiences
  3. Apr 23, 2008: Filling the experience gap; aligning virtual with physical customer experiences | EricBun.nl

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