The Next Web

Japanese magazine filled with only QR codes

Written on March 14, 2008 – 9:18 am
Mike Sheetal, Next Web WebTipr in Japan

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I was tipped off via Peter at Bubblefoundry and an article over at CScout Japan about a magazine that is out currently here in Japan that is filled with pretty much only free things that you can download from QRcodes with your mobile phone.

The Magazine is called Tada Gets (site is made for mobile and is all in Japanese), which basically means “get it free”. The pages are filled with a little text and/or image explaining what you can get and then the QR code that will get you to a mobile website where you can download the free content.

I mentioned earlier that the use of 2D codes in Japan was already a reality and this is just one example of how they are tightly integrated into the lives of Japanese people on a daily basis.

japan, mobile, qr code, tada

About the author: Mike Sheetal is Founder/Director of UltraSuperNew Inc., a Tokyo based interactive creative agency. Originally from Australia, he has been living and working in Japan since 2002 and working in digital media since 1994. He co-organises Tokyo2point0, an interactive industry networking event, and blogs at mikesheetal.com.

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