The Next Web

Who is saying what about Google acquiring Plaxo

Written on February 11, 2008 – 6:08 pm
Guest blogger, sharing views on The Next Web

The Next Web Blog covers start-up news from all over the world (not just the Valley), exciting new technologies and inspiring entrepreneurs. If you're new here, you may want to read our 'About' page and subscribe to our RSS feed.

If you came here from Digg it would be great if you could actually Digg us too! Do you have a start-up that we should write about? Contact us! Thanks for visiting and hope you come back again!

This is guest post by Reinout H.M. te Brake, Group Strategist for the Spill Group Holding

Google has acquired online address book, Plaxo in a “sub-$200m offer”, according to a blog on tech news site Wired. The site claims that Plaxo has accepted an offer and that the “purchasing company is most likely search engine Google.” The report has sparked various other online rumors, and follows a month of speculation about a major takeover bid. This followed a New York Times report at the beginning of January, which said Plaxo had hired investment bank, Revolution Partners, to handle a forthcoming deal.

Plaxo’s Chief Platform Architect Joseph Smarr

Silicon Valley gossip site, Valleywag, posted a report responding to the Google acquisition rumors claiming that the deal was completed due to good relations between Google’s social-network strategist Brad Fitzpatrick and Plaxo’s Chief Platform Architect Joseph Smarr. However a separate Valleywag report claims that cable operator, Comcast, may be bidding for Plaxo. Meanwhile CNet dismisses the Google rumor as “unlikely.”

In January it was strongly rumored that Facebook were seeking to buy Plaxo, also for $200m, yet this never materialized. A week earlier, the New York Times claimed Plaxo was due to auction itself for some $100m, with investment bankers recruited to handle the deal. Meanwhile, tech site, Techcrunch, this week cited a Silicon Valley insider as saying “Plaxo has been desperately, desperately, desperately trying to sell.”

Mountain View-based Plaxo started in 2002 as an online address book service, but recently shifted its focus to social networking with the launch of Plaxo Pulse. This tool acts as a social network aggregator, providing Facebook-style news feeds when users’ friends update their profiles on sites such as Twitter, Digg, and MySpace. In January Plaxo joined Facebook and Google as part of the Dataportability Group, a body which is working on projects designed to let users of social networks to transfer data from one network to another.

So, who is up to speed here and can give me details!?

acquire, google, plaxo, rumors

About the author: This article is written by a rather interesting person who was kind enough to share his/ her views on the next web.

Post that could be related to this post:
Plaxo Pulse: Netherlands Highest Growth Of ALL Countries

Plaxo: another week, another product

Google opens up their contacts, who follows?

Pulse integration with Mac is just the beginning

LinkedIn is aiming for (not so geeky) Europeans